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Paid Search Keyword Match Types – The Ultimate Guide – Advanced Part 3 of 3

Image via CrunchBase

This is the third and final installment of my “Ultimate” Paid Search Keyword Match Type Guide. In the first part we discussed positive match types and in the second we covered negative keyword match types, but no “Ultimate” guide would be complete without talking about the Advanced Match Types available today.

I would recommend reading both the first two parts before proceeding further if you’re just getting started in Paid Search. Proceed at your own risk…
Advanced Match Types
I may categorize “Advanced Match Types” a little bit differently than others. I think that technically, there [...] Continue Reading…

Paid Search Keyword Match Types – The Ultimate Guide – Negative Types Part 2 of 3

This is the second post in this series. In the first part, I introduced each of the currently available Positive Paid Search Match Types. In this post I’ll introduce the Negative Keyword Match types and how they’re commonly used.

Let’s jump right into it.
Negative Match Types
Negative match keywords do exactly the opposite of positive match types. Negative match keywords help you exclude your ad from being matched with certain queries. And, just like positive match, there are several types of negative match keywords, and each has it’s own special syntax.

Unlike positive match types, negative match keywords can be added at [...] Continue Reading…

Paid Search Keyword Match Types – The Ultimate Guide – Part 1 of 3

This guide will be a three part series and is written assuming that you’re new to Paid Search advertising. By the time you’ve completed the series, you should have a thorough understanding of how each of the available keyword match types can be used to make your ads show up on the most relevant search queries for you’re audience.
What are keyword match types?
In Paid Search, match types refer to a rule and/or special syntax that specifies how precisely or loosely your keyword choice will match your ad to search queries performed by your audience. Keyword match types give you [...] Continue Reading…

How to Remove the New Annoying Stalker Close Friends Facebook Notifications

Around the last week of May 2012, you might have noticed Facebook launch the “Close Friends” list.   And now you’ve been annoyed by those excessive Close Friend Facebook Notifications after having chosen your “Close Friends.”  How do you get rid of them?  Glad you asked.

Yet another thing Facebook has done to tick us off.  I don’t normally complain, but it seems as though Facebook finds it hard to get things right from a user perspective.  There is no surprise why I prefer using Google+.
Here are the Steps I took to reduce the stalker-ish notifications on everything my close friends are posting on Facebook:
After implementing [...] Continue Reading…

SEO 101: Beginner SEO Presentation from #BBCPhilly

I spoke at #BBCPhilly doing a more simplified version of the 10 Ways to Make Google Love You presentation I did at #BBCSTL in April.  Here is my SEO 101 version of that presentation.

It takes into consideration the state SEO is in as of late May 2012 and where things are headed.

Please enjoy and share with someone who might find this information helpful!

Click on the slidedeck image below to get the pdf.

What comes to mind when you think of SEO?
In very layman beginner’s terms, SEO is the process by which you make your content accessible to the search engines [...] Continue Reading…

#BBCPhilly: The Business of Blogging with The SITS Girls

Takeaways from The Business of Blogging Presentation with The SITS Girls #BBCPhilly
Tiffany Romero, Laurie Turk, Allison Tallamantez, and Danielle Liss got together at #BBCPhilly to discuss the Business of Blogging and share some of their successes on blog monetization and Public Relations.
Laurie Turk’s Tips on Monetizing Your Blog

Work on your traffic.
Have an Ebook – Be personable in your voice.  Win them over.
Product Endorsements
Tribe Collaborations - If you don’t have the traffic, find someone who does and write about a topic they need content for.
Companies will pay you to link on their Facebook page.
Affiliate links
Hosting live events – Example Laurie had [...] Continue Reading…