This is the third and final installment of my “Ultimate” Paid Search Keyword Match Type Guide. In the first part we discussed positive match types and in the second we covered negative keyword match types, but no “Ultimate” guide would be complete without talking about the Advanced Match Types available today.

I would recommend reading both the first two parts before proceeding further if you’re just getting started in Paid Search. Proceed at your own risk…
Advanced Match Types
I may categorize “Advanced Match Types” a little bit differently than others. I think that technically, there [...] Continue Reading…

This guide will be a three part series and is written assuming that you’re new to Paid Search advertising. By the time you’ve completed the series, you should have a thorough understanding of how each of the available keyword match types can be used to make your ads show up on the most relevant search queries for you’re audience.
What are keyword match types?
In Paid Search, match types refer to a rule and/or special syntax that specifies how precisely or loosely your keyword choice will match your ad to search queries performed by your audience. Keyword match types give you [...] Continue Reading…