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Top 5 SEO Fails Webinar and Q&A

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I conducted an SEO party (AKA Q&A Webinar) a few days ago and wanted to share some SEO tips with you especially if you missed the webinar.

Here, I take several SEO questions from the webinar participants and describe what I call the top 5 SEO Fails a website author or blogger should avoid.
So What are the Top 5 SEO Fails You Should Avoid?
1) Bad URL Structure – Set Up Good a Permalinks Structure
When web content authors begin to blog not much consideration is given to the structure of the URL.  If you have a website that has several solid categories [...] Continue Reading…

13 Reasons Why You Should Join, or Get More Active on, Google+

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I recently began getting more involved on Google+, Google’s social network, and have found many reasons to continue building my presence there.  I’ve found at least 13 reasons why you should start “circling” people and getting active on Google+.   Well, actually 12. I am saving #13 for you, so after reading reasons 1-12 please comment and let me know why else you think you should join or increase your presence on Google+.

A special thank you to my Google+ pals Bill Slawski, Bill Sebald, and AJ Kohn for the insights they provided in my drafting this article.

Disclosure: I do [...] Continue Reading…

How to Get Webmaster Tools Search Queries Data in the New Google Analytics

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If you are trying to get used to the New Google Analytics, you may have encountered some frustration trying to view your search queries.   Firstly, your search queries will now be located under the new analytics “Traffic Sources -> Search Engine Optimization -> Search Queries” area of your dashboard.  But when you go there you might have seen the screen below asking you to set up webmaster tools data sharing.  You go through the process only to find no keyword data next time you log in.

I’ve been there and so have several of my clients.  Luckily here is [...] Continue Reading…

The Evolution of Search at Google.com

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Google just published a video on the evolution of search in 6 minutes, which highlights how the google.com search index (aka the results you see when you Google something) has improved overtime.  It is a great watch and demonstrates that through it all, Google’s mission has remained the same – providing us as searchers with the answers we need in the quickest time possible.  Of course, Google is not a perfect search engine.   However, I thought I would share this short video with you, since it was a good snapshot of the evolution of Google.  Plus, I like to [...] Continue Reading…

Is There a Connection Between Twitter and SEO?

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Last December Matt Cutts confirmed that Google uses “Social Signals” in its Search Engine Algorithm (the rules Google uses to rank published content). What this means, in particular, is that Google now takes into consideration how many times your content has been Re-Tweeted and shared, across social sites, especially on Twitter.

I happened to be surfing like any other day, and noticed a new feature on Google.  For some #1 Google results, Google started to show how many times the content has been shared on Twitter.  See the snapshot below.

If you were to click on the link “Shared by 100+” [...] Continue Reading…

How To Improve Search Engine Ranking with Anchor Text

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“Give Me Keyword Rich Anchor Text or Give Me Death!” – Dali Burgado, Search Engine Optimizer
Kind of harsh, I know, but if after implementing “basic SEO,” you are still wondering why your web content is not performing as it should, chances are you are missing some of the key few basic search engine optimization strategies that you can easily do yourself to improve your search engine rankings.
Using Keyword Rich Anchor Text Can Help You Rank Higher
For those new to this term, “Anchor text” are the words in web content linking somewhere else. You can call it a “hyperlink.”  For instance the first [...] Continue Reading…