So you’re marketing your small business on the Internet and you find that you’re in good need of some motivation techniques to help you make progress and get results.Â Motivating yourself to stay the course in your Internet marketing endeavors requires adequate preparation and goal setting.Â Below are 7 short cuts to ensure you succeed online.
7 Motivation Techniques to help you Reach your Small Business Internet Marketing Goals
1) Decide and Begin a new Online Marketing Campaign
The most challenging part of marketing your business on the Internet is getting started.Â Â When you stop worrying about what can go wrong ask yourself what have I (and my business) got to lose by not doing this?Â Or better stated list all the things you have to gain from increasing your small business’ visibility online.
If you’re contemplating getting more social on Twitter or Facebook some things you’d have to gain would be:
- increased traffic to your website or blog
- brand recognition and awareness
- building your expert status
- adding new monetization streams for your products and or services (granted you are using social media to connect, share information, and build relationships as opposed to the ineffective broadcasting and over promotion most businesses partake in).
When you make a list you realize that you have so much more to lose by not starting.Â Â Get a good start and roll with it.
2) Write down your Small Business’ Internet Marketing Goals
What exactly are you aiming to accomplish?
As you probably already know, when you write down your goals as opposed to just set one in your mind, you solidify that goal and your motivation in achieving that goal increases.Â Â Once you have it on paper,Â you have a record of your intention to reach that goal and can also refer back to your goals when you need a little extra motivation to make it happen.
3) Share your Goals with others (This is an excellent motivation technique in and of itself)
When you share your goals with your staff, employees or with a business accountability partner, you set yourself up for success.Â Sharing your goals makes them more real to you and puts a good motivating push for you to make progress because you know that others are holding you accountable to reaching them.
The more people you share your goals with the more you will strive to reach the results you set out to accomplish for you business online.
4) Track your Progress
This may seem like a no-brainer, but you’d be surprised how many small business owners set a goal and don’t keep track of their progress.
Whether it is keeping track of your SEO Rankings with a Mozilla Firefox Plugin like Rank Checker or keeping track of your blog or website’s metrics with Google Analytics or Woopra, keeping track of your Internet marketing progress is critical in knowing how close you are to reaching your ultimate Internet marketing goal.
Tracking your progress in social media would be based more on the connections you are making and if those connections are converting into sales or referrals that do lead to sales.Â This isÂ a big topic so I’ll just keep it at that.
5) Focus on completion
This is a biggie. Most of us don’t stick around long enough to see progress and move on to another shiny object or Internet marketing strategy before really seeing the fruits of our labor.Â Now yes, sometimes you will test a strategy out and find that it doesn’t resonate with what you want to focus on or that it just doesn’t work for you.Â However, most business owners decide to throw in the marketing towel before the real results kick in.
Focus on completing your marketing campaign and make sure you really did give it your best before deciding to focus on the next shiny online marketing technique.
6) Tweak Your Internet Marketing Along the Way
Whether it is your SEO (Search Engine Optimization) strategy or your Twitter marketing strategy, tweak your plan along the way.
None of us are perfect.Â However, when we do get started and we start seeing results, the small (or big) mistakes give you a clear direction.Â Â Mistakes show you a clearer path towards achieving your goals.Â View them as the things they are – opportunities for clarity and focus.
Don’t worry about being perfect and tweak your strategy along the way.Â Give yourself one or two days a month where you revisit what you’ve done and improve upon it.Â For instance I tend to revisit older blog posts and tweak them for SEO and then go see how I’m faring off in the search engines with Firefox’s Rank Checker.
Learn to be a tweaker!Â Just one little tweak can mean HUGE success online.
7) Compare Your Internet Marketing Progress – This is a great motivation technique as well.
See how far you’ve come after 30, 60, and 90 days later.
You will surprise yourself with how much progress you’ve made, and when you do see that you will be motivated to continue and tackle another Internet marketing strategy to increase your small business’ visibility and revenue.
What have you done that has made a big difference in your small business’ Internet marketing success?Â We’d love to hear from you.
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