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How To Train Your Brain for Blog Monetization

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Lately I had been feeling overwhelmed at the day-to-day tasks I seem like keep growing and piling up.  After taking on a full-time job over a year ago, being a mom of two kindergartners, and wanting to grow my consulting, information marketing, and affiliate marketing businesses, I felt like I was backpedaling.

I realized that my positive mindset had fallen by the wayside.  I kept reminding myself of all the reasons why I can’t devote more time to my blogs’ monetization strategies until a few minutes ago.

After a bit of self-coaching I asked myself,
“How can I make it easier on [...] Continue Reading…

5 Web Tweaks to Increase Targeted Traffic

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Google just 2 days ago (11/9/10) launched “Google Instant Previews.”  If you’ve surfed on Google the past 2 days you will have noticed that if you hover over any search result a preview of how that web page looks will appear on the right of the search result.  This dimension can either be good to bring you more targeted traffic or keep visitors away.

Not only will surfers rely on the SEO meta data – title and description – you have for your blog post or web page, but the appearance of your site will now [...] Continue Reading…

13 Lessons Learned from Attending Digital East 2010 #DigitalEast

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Two days ago, I had the opportunity to attend the Digital East 2010 conference in Tysons Corner, VA. Organized by Scott Hedrick and Eric Gregg of TechMedia.  It was a full day of web marketing madness.  From ESPN Marketing executives to the CEO of Weatherbug.com, to the Analytics Expert at PBS, to 1800 flowers, the conference featured top leaders in Web Analytics/Metrics, Search Marketing, Social Media, E-Commerce, and even some of the top Venture Capitalists in the Digital Technology sector.  With several hundred in attendance, it was a great live networking experience.  The night before I had even [...] Continue Reading…

How to Add an Admin to Your Facebook FanPage

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I get asked quite often how to add an admin to a Facebook FanPage, as it is not such an intuitive process, so here is a quick step-by-step guide to doing just that.
Adding an Admin to Your FanPage on Facebook

Log in to your Facebook Account.  On the top right click on “Account.”  Then click on “Manage Pages.”  Once you click on “Manage Pages,” select the page you wish to add an Admin for.
At the top left of your page right under your Fan Page’s logo you will see a link called “Edit Page.”  Click on “Edit Page.” [...] Continue Reading…

3 Ways to Add a Targeted Facebook Friends List

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There are plenty of way to market yourself and your business on Facebook.  The question I most often hear clients ask me is “how can you add a targeted friends list that is more likely to connect with you and may need your products or services?”  Here are 3 ways to help you build a targeted friends network on Facebook.
Adding Friends from Facebook Event Invitations
So you get Facebook Event Invitations.  You don’t go to most of these, but you surely can add folks who are attending events in your industry!  If you log in to Facebook and look at [...] Continue Reading…

What Google’s Instant Means To Your Success on the Web

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Earlier today I attended a HubSpot webinar on the effects of Google Instant on your Search Engine Optimization (SEO) strategies.  As you know, SEO is one of my recommended ingredients for web success.

If you’ve been following the conversation, there have been many search engine optimizers (SEOs) who are predicting that Google Instant will be the death of SEO, but from my viewpoint that couldn’t be further from the truth.

The only changes Google Instant poses are changes in a User’s Experience … How users search.

From all of my research, I can confidently opine that Google Instant’s auto-complete feature for search [...] Continue Reading…