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What 3 Things Stump You About Marketing to the Social Web

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The Social Web is here to stay.   And the more social the web continues to become, the more stumped you can be about marketing to the social web.  And, as you may have heard, Facebook recently surpassed the almighty Google in traffic, which is huge.

When many business owners begin learning social media and incorporating it into their online marketing strategy, they are already very confused.  Hey, it can be challenging for the seasoned social media expert to keep abreast of all of the new widgets, applications, plugins, and services that exist.
If you’re New to Marketing to the Social Web [...] Continue Reading…

How to Use WordPress Plugins to Build Relationships

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Recently I blogged about just how valuable WordPress is for business and especially for web marketing newbies.   One of the biggest advantages of WordPress, and the reason it has improved tremendously over the years, is that the software is open source.  This simply means that any web developer can add value by creating additional features and additions, such as “plugins” that improve the functionality of the software.  In essence, this means developers in the WordPress Community help you make better use of your WordPress blog.

All you have to do is find the plugin you’d like to install from [...] Continue Reading…

Blogging for Your Business: Why Use WordPress?

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I continue to hear stories on Facebook about how many small business owners in my local area in Fredericksburg and Stafford, Virginia are taking their content and transferring it to WordPress (the self-hosted version on wordress.org). This isn’t just a local phenomenon, by the way.  WordPress is making the lives of webmasters and business owners a lot easier!

When it comes to blogging for your business, however, not every business owner realizes the value and power of WordPress, especially for the purposes of online marketing.   As a result, I started a thread via Facebook Notes and asked my WordPress blog [...] Continue Reading…

3 Facebook Social Marketing Tips to Build Your Sphere of Influence

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Facebook has recently become the 2nd highly most visited site in the word.  If that isn’t a sign that your business should be marketing on Facebook, I don’t know what is.   However, many newcomers to Facebook, and social marketing in general, have a huge misconception of what marketing on Facebook entails.

Many “MLM’ers” begin to send invites to purchase products without getting to know the new people they befriend.   The more folks you follow, the more blatant you realize what the “pitchy” links are.  Some tweet nothing but affiliate product links and “order now” junk.  Quite frankly, most newbie business [...] Continue Reading…

Business Blog Laser Coaching Opportunity Tonight

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Recently, I’ve partnered with the Motivation Mama (Denise J. Hart) to serve Coaches and Creative Entrepreneurs for a 5 day course beginning March the 15th.  Tomorrow, you’ll have a change to preview our stee-lo during a FREE 45-minute hands-on Laser Coaching session.
Denise and I will be Dissecting the Effectiveness of your Business Blog When it Comes to:

Web Usability (how user friendly your site or blog is, how easy it is to find content, your contact information, connect with you etc)
Search Engine Visibility – How optimized your blog or site is in terms of the search engines (SEO)
Social Media [...] Continue Reading…

Web Marketing Success Tip: Learn Your Value

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One of the key components of achieving success in your web marketing is knowing (and learning) how to convey the value of your products and services.

You convey value by “selling” the benefits of your product while resonating with your target audience’s experiences and core (as opposed to selling features).

Whether you realize it or not, you always sell yourself and your services via your web copy, email marketing and verbal communication.

Crafting web copy that captures your audience’s core and creates a compelling reason for them to buy from you takes time, training  and effort.

However, one thing that you can do [...] Continue Reading…