Curing Blogger’s Writer’s Block: What to Blog About When You’re Out of Ideas

One of the top questions I get from new bloggers is “Dali, how do I know what to blog about once I’ve run out of topics to blog about?”

I’m sure that question has come up for you to.   I used to give it much thought until I realized there is an infinite amount of topics you can blog about when you know what your focus, passion, and goals are.  There is never a way you can run out of valuable things to say for your target audience.

Curing Blogger’s Writer’s Block. How to Know What to Blog About:

1) Blog Your Passion

When you blog about the topics you’re passionate about you will almost always find something to blog about.  When something absolutely lights you up and you’re floored by sharing your knowledge and value with others, you have the motivation to continue blogging.

Not every business owner or entrepreneur looking to make money blogging blogs about their passions and areas of expertise.  When you lack of enthusiasm for blogging translates into “so so” blog posts and an ever wayning  motivation to continue blogging.

What aspects of your business are you most passionate about?

Blog about those topics (as long as there is adequate demand, and an audience for your topic).  Knowing how to conduct thorough keyword research will help tons too.

Perhaps you can team up with others to help contribute to the content on your blog to assist you in the areas where you are not too passionate about or care to blog about.

2) Conduct Extensive Keyword Research and Know Where You Can Provide the Most Value to Your Audience

As my good friend and blog partner, Cenay, would say, ” you will sink or swim” depending on whether or not you’ve selected the right keywords.   You want the search engine visibility and top rankings so that your customers can find your blog through multiple blog posts at any given day, time until the end of time.  Knowing the exact phrases your target audience is typing into Google, Yahoo, MSN etc will help you stay on track with your topic and attract the readers that are right for you.  Invest adequate time in learning what those keyword phrases are and it will be easy knowing what to blog about.

Use Both Paid and Free Keyword Research Tools like:

• Google Adwords Keyword Tool
• Market Samurai
• SEO Elite or Keyword Elite

In order to get a well rounded picture of the questions that your potential customers are asking about your products or services online, it’s critical to use several keyword research tools.  One of my favorites is Market Samurai.  It provides extensive information on more realistic demand and competition than some of the free keyword research tools do.

When conducting your keyword research keep track of your results in an excel spreadsheet and know what your top keyword phrases you will be blogging about are.  This will help you save lots of time from doing research every time you blog.

3) Ask Yourself: Are the Keywords You’re Using in your Blog Posts in Line with Your Monetization Goals?

Are you staying on course and on topic?

Do you know how you are going to monetize your blog?  Know how you want to monetize.  Are you offering services, information, physical products?  Ensure that the keywords and solutions you are providing for your readers and potential customers are in line with your services and or products.

This is not to say you can’t blog about other related things i.e. a Realtor blogging about mortgage interest rates.   Just don’t start blogging about how to pick organic coffee if you’re a Realtor looking to build relationships with potential homebuyers in your neck of the woods.  (Ok the example is out there – just the first thing that came to mind).

Use the keywords that provide your customers the solutions they are looking for ( for you it’s your products, services).

4) Subscribe to Other Blogs in Your Niche Market or Anything Else you’re Interested in

Piggy back off of other bloggers’ blog posts.  Use your Feedly RSS Viewer/Reader or your favorite reader of choice to stay in the loop of what’s going on in your industry.  A blog post may just spark some ideas and give you an opportunity to build off of that blogger’s article or take that topic in another direction.  What’s more, the more you link to others on your blog, the more you are building relationships with other bloggers in your industry, building your SEO and aligning yourself for possible collabration opportunities and can lead to others linking to you).

5) Invite Spiritual Intervention to Help You Write Your Blog Post

Okay, I’m not talking about contacting your deceased uncle Roger, who was a great writer, during a sayonce to give you some blogging advice from the beyond.  I mean clear your mind of any stress, outside pressures, distractions, and limiting beliefs telling you that you aren’t good enough.

All of this is detrimental to A+ blogging and attracting your target audience.

Instead, clear you mind.

• Take a walk
• Pray or meditate
• Exercise (I love Yoga for business motivation – it helps clear the mind and get’s me  into my Zen blogging state)
• Type a fast rough draft without editing your post and revisit it 30 minutes to an hour later.  You’ll realize it wasn’t all that bad.  You just had to shut your internal editor up.

You’ll find that your best ideas are usually your very your first ones.  Hey remember when you were in school and you’d change the first multiple choice answer to another answer, and it was always the wrong answer. Don’t second guess yourself.  You’re right, so write and blog it out.

What have you done to cure your writer’s block when you are not sure what to blog about?   Is there anything you’d like me to expand upon here?

I appreciate you!

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About The Author

Dali Burgado is an avid blogger, relationship builder extraordinaire, and author of the e-book "Mindset Marketing" . She is obsessed with both online and offline creative marketing strategies as well as helping small business owners harness the power of the Internet to attract the right business clients . http://www.DaliBurgado.com

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