Web Success: The Fortune Is In The Followup

You’ve heard that before, I know you have. Especially if you are marketing your small business on the Internet. Well, I hate to break it to you, but it’s true. To have web success, you really need to be able to follow up.

Without the ability to follow up with your potential clients or customers, you have only one shot and making the sale. They land on your beautiful blog full of great content and see what you have to offer. If your copy doesn’t sell them right then and there, then — as soon as they click off your site, they are gone. For good.

It doesn’t have to be that way.

You can offer them something they want, in exchange for their name and email address, and follow up with them over time. Then you can educate them over time about the benefits of your product or service.

A couple of things you should keep in mind though.

• The *bribe* should match your product or service.
• It should be ethical and meaningful
• It should provide value
• It should benefit them AND dovetail with whatever it is you are marketing

I think we can all agree that this is the best method to market your small business using the Internet, but one question I get a lot is, “How do I deliver what it is I have offered?”

This short video will show you step by step how to deliver your Ethical Bribe.

Resources From Video

• AWeber Auto Responder Service – Free Test Drive
• Resell Weekly – Membership service (free) to get great ideas or products to offer
• Filezilla – Video on using it to upload your ethical bribe

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About The Author

Cenay Nailor is an Internet, Affiliate and Networking Marketing success coach with mad technical skills she loves sharing. Visit her blog and sign up for a weekly injection of Tech-Based Marketing help, sent right to your inbox. http://www.CenayNailor.com

About The Author

Dali Burgado, also known as "The Dali Blogger" teaches creative entrepreneurs how to carve a web presence that connects with their Inner Guru and their target audience. Her first online marketing love is SEO. She's an avid connector on Facebook, Twitter, and Google+. When she's not coaching or teaching, she's tweaking sites for Search Engine Visibility, working on her PHP and Javascript coding skills, Singing Opera, or learning about gardening. Circle Dali on Google+