5 Ways the Feedly RSS Feed Viewer will Accelerate Your Web Marketing Success

Still haven’t grasped the significance of using an RSS Feed Viewer or Reader in your web marketing success?

Do you still think an RSS feed reader is only a way for you to keep current on your favorite blogs?

Think again.

There are many advantages of becoming an avid reader and user of RSS.  If you’ve been reading our blog at Secrets to Web Success, you know that I love the Feedly RSS Feed Viewer for several reasons that are outlined below as well as in my Feedly Series blog posts: Feedly RSS Viewer Tutorial Part I as well as Feedly RSS Feed Viewer Tutorial Part II.

Here’s some food for thought as to how using the Feedly RSS Reader will help you and your small business get social, expand your sphere of influence, and achieve web marketing success.

Feedly RSS Viewer – Getting Social for Web Success

The more you educate yourself the more you’ll here experts, marketers and social enthusiasts call the Internet”The Social Web.”  One way conversations are a thing of the past.

In order to thrive in the world of Social Media, your small business has got to get social.  Period.

To appreciate Feedly, you have to give it a try by getting the Feedly Firefox Add on.  If you don’t have Firefox, you’ll need to download and install Firefox on your PC or MAC.  Sorry IE and Opera users.  Firefox just rocks!

The Feedly RSS reader allows you to easily get social with your followers without having to use the twitter interface or application and disseminate your favorite blog posts at the ease of one mouse click.

Are you asking yourself, “Well, Dali, what does getting Social with Feedly have to do with web success?”

I’ll answer that with…the more you:

• Engage your readers
• Provide the content that they want to read
• Establish yourself as an expert by sharing relevant information in your industry

The more sought out you will be for your products, and or services, because you’ve developed yourself and branded yourself as a worthy and reputable thought leader in your niche.

More importantly, this translates to more solid relationship building through your social interactions with your followers.  Relationships is currency.

Feedly helps you do all of the above.  Just refer back to my 2 Feedly Tutorials here at Secrets to Web Success.

5 Ways to Accelerate Your Web Marketing Success With Feedly

1) Easily Educate your Target Market or Audience

Feedly allows you to Tweet, or post to Facebook, the content you find your target audience wants to learn more about as long as you’re signed in to your accounts in a two step process (all you have to do is login and send). Feedly will post the update.

The more activity you have in your networks the more followers and the more your content will get passed along to others Twitter users virally in the form of Twitter “Retweets.”

If you are using Twitter to only update your followers when you’ve posted a new blog post (and not interacting with your followers or other twitter users) you are broadcasting and not being social. There is a line between hard marketing and social marketing.  Be sure not to cross that line.

Your target audience wants to be educated and informed.   They want solutions.  Give it to them.  Feed them the good stuff.

2) Easily Bookmark your Favorite content

Now what does bookmarking have to do with your success online?   Plenty.  The more you bookmark the more good bookmarking karma you’ll get back.   When you bookmark content online you are:

• saving your favorite content and sharing it with your followers
• giving the content some search engine love (the amount of times a site or blog post has been bookmarked factors into its position in th search engine results pages)
• being the social participant you want your followers to be

And speaking of Karma, Feedly has a “Karma” feature that allows you to see how many people have retweeted your tweets..but I digress.

3) Showcase your Expertise in Your Industry Online

You can share your favorite blog posts via Feedly or Google Reader with a note. When you add your spin and 2 cents on how valuable a blog post in your note, you are showing your audience, you know what you’re talking about.  You are demonstrating your passion and expertise on your subject and this will be evident in those notes.

Someone who does a phenomenal job with adding value with notes on Feedly is The Web Success Diva.  I recommend you follow her @websuccessdiva on Twitter.

4) Solidfy your Expertise by Keeping Your Finger on the Pulse of Your Industry

Be the first “influencer” online who sends an update or blogs about cutting edge news, and you will build a solid reputation as an expert as well as possibly find a swarm of traffic and new readers to your blog.  That is if you are using the right keywords and implementing the fundamental SEO strategies we are teaching you here at Secrets to Web Success!

5) Connect with Twitter Influencers who will help You Expand Your Social Media Sphere of Influence

Feedly is partly a social network aggregator, as you can probably tell by now.  A cool feature is that you can subscribe to other Feedly users notes feeds and learn who the movers and shakers in your industry might be.  This makes it easier for you to reach out, connect, and build a relationship with those in your industry who may very well help expand your sphere of influence or Joint Venture with you.

Are you using Feedly or another RSS Feed Viewr?  What other tools are you enjoying that are helping acclerate your web marketing success?

Speak your mind.

P.S. If you aren’t yet subscribed to our feed you can do so now at: SWS Feed

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• How the Right RSS Viewer Can Keep You Productive (secretstowebsuccess.com)
• Feedly Mini Learns How to Search (readwriteweb.com)
• The Need for Feed: RSS & Twitter, Why They May be Like Peanut Butter and Jelly (socialmediatoday.com)
• Content Marketing Strategy with a Side of Social (toprankblog.com)

About The Author

Dali Burgado, also known as "The Dali Blogger" teaches creative entrepreneurs how to carve a web presence that connects with their Inner Guru and their target audience. Her first online marketing love is SEO. She's an avid connector on Facebook, Twitter, and Google+. When she's not coaching or teaching, she's tweaking sites for Search Engine Visibility, working on her PHP and Javascript coding skills, Singing Opera, or learning about gardening. Circle Dali on Google+