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5 Steps to Small Business Blogging Success

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So you’ve started a small business blog and are excited about experiencing you first dose of blogging success.   You are passionate about your business, but you don’t know how to line your blogging ducks in a row.

What to do first?

Below is a small business blog checklist that will help you get on your way to blogging for mega web success!

Small Business Blogging Success Checklist

1) Know Your Blog’s Target Audience

Know who your perfect client is.  Make a list if you have to.  Knowing who it is your perfect clients are will make blogging  lot easier.  When you know your target market, you can learn what they want, how they talk, what their fears are and you can be at ease knowing you have (and are) the solution they are looking for.  This is the key to attracting  great clients.

2) Select your Small Business Blog’s Primary Keywords

You’ve got your niche, select those keywords your clients are typing in the search engines to find you and products and or services.  Leave the technical jargon and your business name as a “keyword” behind.  Think like your clients.

What are they typing to find you?  Use the Google Adwords Keyword Tool and other free keyword research tools to help you select those keywords.

Write “how to” articles if the keyword research is favorable for your niche.  Millions of folks around the world use Google or Yahoo on a daily basis to find the answers to what they are looking for.  Be the answer – use the keywords that are in demand or have a small business blog that collects digital dust.

Cenay recently posted an awesome video on keyword research tools that I’m not sure why in the world she hasn’t charged our readers for ;-) catch it when you have an hour or so.

3) Customize Your Permalink Settings for Your Small Business Blog

Of course, if you’ve been reading our blog for a while now, you know WordPress rocks, and is our blogging platform of preference!

A common blogging mistake many small business owners make when they are done installing their blog is that they never set their permalink settings in a way that is juicy for Google and the other search engines.

If you go to your WordPress dashboard, under Settings, you will see an option for “permalink,” as you see below it is the 7th option in this snapshot.

Permalink Structure

When you click on “permalinks” you will see the following screen:

Custom Permalink structure

In order to benefit from some natural search engine traffic from Google, Yahoo, Bing etc you will want to set your permalink structure similar to above:i.e.

  • /%postname%/
  • /%category%/%postname%/

What this will do is create a setting to name your blog post URLs (links) so that it is comprised of the name of your blog title, which should contain your keyword phrase(s).

If you do not set up your permalink structure your URLs will be visibly ugly consisting of “?p=123″ after the name of your domain.  This not only is visually ugly looking, it is not palatable for the search engines!

The title of your blog post and URL hold a lot of weight when it comes to SEO, so make sure you have set your permalink settings set up appropriately.

4) Write for your Readers with the Search Engines in Mind

This is easy to say, but as a small business blogger, you will want to ensure your content is appealing to the search engines, but not at the risk of sounding like a broken record or stuffing your keywords in your content (which the search engines don’t like at all).

This will mean you must learn fundamental SEO techniques and create content that is interesting, valuable, and sets you apart as an expert in your market or niche.  Of course, if you are passionate about what you do, it is easier to pump juicy content.

5) Continue to Use Your Primary Keywords in Your Blogging and Link Back to Previous Posts

This requires you have a keyword strategy.  When you know your primary, secondary, tertiary keywords, it is easy for you to get your blog traffic and readership up relatively quickly.  You will want to ensure that you continue to use your primary keywords in your small business blogs’ titles and content where appropriate to build your blog’s SEO.

Another common mistake new bloggers make is not adequately linking relevant content to each other to increase SEO-friendliness and reader usability.  Make it easy for your readers to read your content by providing relevant links to relevant content.  This will increase the likelihood that you keep your reader and that your reader feels like they have received value from their visit.  Once you establish that relationship with your reader you will have a client for life.

Related Keyword Research Posts at Secrets to Web Success:

Insider Keyword Research Techniques

SEO Technique Using Adwords Keyword Suggestion Tool

Free Keyword Research Tutorial for SEO Book

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About The Author

Dali Burgado, also known as "The Dali Blogger" teaches creative entrepreneurs how to carve a web presence that connects with their Inner Guru and their target audience. Her first online marketing love is SEO. She's an avid connector on Facebook, Twitter, and Google+. When she's not coaching or teaching, she's tweaking sites for Search Engine Visibility, working on her PHP and Javascript coding skills, Singing Opera, or learning about gardening. Circle Dali on Google+

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One Response

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  1. Awesome breakdown Dali of the you need to do! Great advice :)

    It’s pretty cool to see how many small business owners are starting to see the importance in having a blog!

    Keep it up! :)
    .-= Paul Cooley´s last blog ..6 Mistakes Most Entrepreneurs Make and How to Avoid Them =-.

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