When doing PPC advertising the landing page plays a substantial role in your success. A bad landing web page will certainly “eliminate” even one of the most targeted visitor and he will leave your web site. With even more Pay Per Click advertisement networks putting a lot of emphasis on “High quality Rating” and associated pieces it comes to be even more critical to have a terrific transforming landing page. Right here is a fast list that will help you to review your touchdown pages and to make much better ones if needed.
1) Call to Action
Are you telling your visitors exactly what to do or do you let them determine exactly what they should do (probably leave your internet site making use of the wrong departure)? A clear call to activity is necessary (!) in making a great landing page. The visitor has to recognize right away exactly what the (touchdown) web page is attempting to sell him/her. Use really clear understandable text (very easy to understand). Use huge common typefaces as well as ultimately seasoning them up with special graphics and icons. Beware refrain from doing over-do it, because you do not want your sales pitch to be shed in the middle of a freakin’ “photo battle”.;-RRB-.
2) Suit the look and feel of the existing website.
Under no circumstances a touchdown page ought to be entirely various in design compared to the remainder of the website. Keep the same look and also the same shades. You could play with the navigating bar a bit as well as “conceal” at the bottom of the touchdown page to decrease the leakage. You desire your visitors to leave with the (masked) affiliate link. Ensure all links to various other web pages of your internet site open up a new browser window to ensure that the landing web page stays open at all times.
3) Place the Sales material over the layer.
It’s very important for your conversion rate to maintain every one of the essential information as well as the SUBSCRIBE switch above the layer of the web page. The layer of a webpage is the point where a site visitor would have to scroll down inside the browser window to see the continuing to be content of the touchdown page. Touchdown web pages should stay with a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If somebody is searching the web with a 640 x 480 resolution they would certainly not see a forest as a result of all the trees anyway.
4) Material on Landing Pages.
Considering that the implementation of the High quality Score by Pay Per Click advertising networks numerous advertisers have seen their minimal quote costs go through the roof, since their landing web pages do not meet the top quality requirements needed nowadays. Particularly Google Adwords calls for that people clicking those web links have a “quality experience” when hitting the touchdown web page of an advertiser. The “crawlers” of the Pay Per Click networks check the touchdown pages and the surrounding items of the web site to establish if the requirements of the top quality policies are fulfilled or otherwise. If your touchdown web page is mostly made from a chopped Photoshop image there is very little that helps to figure out the top quality of your landing web page. As a result it is extremely crucial to have actual message material on your touchdown web pages to help Google and also the various other Pay Per Click networks to “review” your touchdown page correctly and also to designate a high quality score.
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5) Page Navigation.
A touchdown page has to be taken into consideration a part of a web site. It as a result needs the ability for the site visitor to visit the rest of the internet site. Particular navigating pieces need to remain in place to help with accomplishing a wonderful high quality rating. Two navigational web links are the absolute minimum to have. A link to the “Homepage” and a link to the “Personal privacy Plan” are taken into consideration to be necessary. The even more links the far better. Include a connect to a “Sitemap” as well as a connect to an “Concerning us” web page. Here is a cool little method that aided me to achieve wonderful top quality scores. Include links to relevant items of the item you are trying to advertise. This type of web links obviously makes the impact that the touchdown page is really component of a total site and not simply an “additional”.