When doing Pay Per Click marketing the touchdown page plays a considerable duty in your success. A bad touchdown web page will “eliminate” even the most targeted visitor and also he will leave your website. With even more PPC advertisement networks putting a lot of focus on “Quality Score” and relevant items it becomes even more important to have a great converting landing web page. Here is a quick checklist that will assist you to evaluate your touchdown pages and also to earn better ones if required.
1) Call to Action
Are you informing your visitors exactly what to do or do you allow them decide exactly what they should do (more than likely leave your site utilizing the incorrect exit)? A clear contact us to activity is needed (!) in making a good touchdown web page. The site visitor needs to acknowledge instantly what the (touchdown) web page is trying to offer him/her. Usage really clear readable message (incredibly easy to understand). Utilize large common font styles as well as at some point flavor them up with unique graphics and icons. Take care refrain from doing over-do it, due to the fact that you do not desire your sales pitch to be lost in the center of a freakin’ “photo war”.;-RRB-.
2) Suit the look of the existing web site.
Under no situations a touchdown page need to be entirely various in layout compared to the remainder of the internet site. Keep the exact same look as well as the exact same shades. You can play with the navigation bar a bit and also “conceal” at the end of the landing web page to lower the leakage. You desire your visitors to leave via the (cloaked) associate web link. Ensure all connect to various other pages of your website open up a new web browser home window to ensure that the touchdown web page remains open at all times.
3) Location the Sales material above the fold.
It’s extremely important for your conversion price to maintain all of the crucial information and the REGISTER button above the layer of the page. The layer of a website is the point where a visitor would need to scroll down inside the internet browser home window to see the remaining content of the touchdown web page. Touchdown web pages ought to stay with a 800 x 600 resolution to meet 99% of all screen resolutions still out there. If somebody is browsing the internet with a 640 x 480 resolution they would not see a forest as a result of all the trees anyway.
4) Content on Landing Pages.
Since the implementation of the Quality Score by PPC marketing networks numerous advertisers have seen their minimal bid rates skyrocket, due to the fact that their landing web pages do not satisfy the top quality criteria needed nowadays. Especially Google Adwords requires that people clicking on those web links have a “high quality experience” when striking the landing web page of a marketer. The “bots” of the PPC networks check the touchdown web pages as well as the bordering pieces of the web site to establish if the needs of the quality guidelines are fulfilled or otherwise. If your touchdown page is primarily made from a sliced Photoshop photo there is very little that helps to establish the quality of your touchdown page. As a result it is very crucial to have actual message material on your landing web pages to assist Google as well as the other PPC networks to “read” your touchdown web page effectively and also to assign a quality score.
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5) Page Navigation.
A touchdown page has to be taken into consideration a part of an internet site. It as a result needs the ability for the visitor to see the rest of the internet site. Particular navigating items need to be in area to help with accomplishing a fantastic quality score. 2 navigational web links are the outright minimum to have. A link to the “Homepage” and also a link to the “Personal privacy Plan” are considered to be necessary. The even more links the far better. Consist of a link to a “Sitemap” as well as a link to an “Regarding us” page. Below is a neat little trick that assisted me to achieve wonderful quality scores. Add connect to related products of the product you are aiming to advertise. This kind of links evidently makes the impact that the landing page is really part of an overall website and also not simply an “add on”.