When doing PPC marketing the touchdown page plays a substantial role in your success. A poor landing page will “kill” even the most targeted site visitor as well as he will leave your internet site. With even more Pay Per Click advertisement networks putting a lot of emphasis on “Top quality Rating” and relevant items it comes to be even more critical to have a great converting touchdown web page. Right here is a quick list that will certainly aid you to assess your landing web pages and also to make better ones if needed.
1) Call to Activity
Are you informing your visitors exactly what to do or do you allow them decide what they should do (more than likely leave your web site making use of the incorrect exit)? A clear call to action is necessary (!) in making a good touchdown page. The site visitor needs to acknowledge quickly exactly what the (landing) page is trying to offer him/her. Use very clear legible message (extremely easy to understand). Utilize huge generic font styles as well as ultimately flavor them up with distinct graphics and icons. Take care refrain from doing over-do it, because you do not want your sales pitch to be shed in the center of a freakin’ “picture war”.;-RRB-.
2) Match the feel and look of the existing internet site.
Under no circumstances a touchdown web page must be absolutely different in style compared to the remainder of the web site. Maintain the exact same appearance and also the exact same shades. You can play with the navigation bar a little and “conceal” below the touchdown web page to minimize the leakage. You want your visitors to leave with the (masked) associate web link. Ensure all links to other web pages of your site open up a brand-new internet browser window so that the touchdown page remains open at all times.
3) Location the Sales web content above the fold.
It’s essential for your conversion price to keep every one of the crucial info as well as the JOIN switch over the layer of the web page. The layer of a page is the point where a visitor would certainly need to scroll down inside the browser home window to see the remaining web content of the landing web page. Touchdown pages ought to stick to a 800 x 600 resolution to satisfy 99% of all screen resolutions still available. If somebody is browsing the web with a 640 x 480 resolution they would not see a forest because of all the trees anyway.
4) Web Content on Landing Pages.
Considering that the application of the Quality Rating by Pay Per Click marketing networks several advertisers have seen their minimum quote rates go through the roof, due to the fact that their landing pages do not satisfy the quality requirements required nowadays. Especially Google Adwords calls for that people clicking on those web links have a “high quality experience” when striking the landing web page of a marketer. The “robots” of the Pay Per Click networks check the landing web pages and also the bordering items of the web site to establish if the needs of the quality rules are fulfilled or otherwise. If your landing web page is mostly made from a sliced Photoshop picture there is not much that assists to determine the quality of your touchdown web page. Consequently it is very critical to have real text material on your landing web pages in order to help Google and the various other PPC networks to “read” your landing page properly and to designate a quality rating.
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5) Web Page Navigation.
A touchdown page has to be considered a part of an internet site. It for that reason needs the capability for the visitor to visit the remainder of the internet site. Certain navigation items should be in area in order to help with accomplishing a wonderful top quality rating. Two navigational links are the outright minimum to have. A link to the “Homepage” and also a link to the “Privacy Plan” are considered to be essential. The more links the far better. Include a connect to a “Sitemap” in addition to a connect to an “About us” page. Right here is a neat little method that assisted me to accomplish great high quality scores. Add connect to associated products of the item you are attempting to promote. This type of web links apparently makes the impact that the touchdown page is truly component of an overall internet site as well as not simply an “add on”.