When doing Pay Per Click promoting the landing web page plays a significant role in your success. A bad touchdown web page will “kill” also one of the most targeted visitor as well as he will certainly leave your website. With more PPC ad networks putting a lot of focus on “Top quality Score” and related pieces it ends up being even more important to have a terrific converting landing page. Right here is a fast list that will help you to evaluate your touchdown web pages as well as making better ones if needed.
1) Call to Action
Are you informing your visitors what to do or do you let them decide what they should do (probably leave your internet site making use of the incorrect exit)? A clear call to activity is necessary (!) in making a great touchdown page. The site visitor needs to identify instantly what the (landing) web page is attempting to offer him/her. Usage very clear readable message (extremely understandable). Utilize big common fonts as well as ultimately flavor them up with unique graphics and icons. Take care not do over-do it, since you do not desire your sales pitch to be shed in the center of a freakin’ “picture war”.;-RRB-.
2) Match the feel and look of the existing site.
Under no situations a touchdown page must be completely various in layout than the rest of the internet site. Maintain the very same appearance and the very same colors. You can have fun with the navigation bar a little bit as well as “hide” at the bottom of the touchdown page to reduce the leakage. You desire your visitors to exit with the (masked) affiliate web link. See to it all links to various other web pages of your site open a new internet browser window so that the touchdown page stays open in all times.
3) Place the Sales material above the layer.
It’s very important for your conversion rate to keep all of the crucial info and also the REGISTER switch over the fold of the page. The layer of a website is the factor where a site visitor would have to scroll down inside the web browser window to see the remaining web content of the touchdown web page. Landing web pages must stick to a 800 x 600 resolution to satisfy 99% of all display resolutions still available. If someone is browsing the web with a 640 x 480 resolution they would not see a forest due to all the trees anyhow.
4) Content on Landing Pages.
Considering that the application of the Top quality Score by Pay Per Click advertising networks numerous marketers have seen their minimum quote prices go through the roof, since their landing pages do not fulfill the high quality requirements needed nowadays. Especially Google Adwords requires that people clicking those links have a “top quality experience” when striking the touchdown web page of an advertiser. The “robots” of the PPC networks scan the touchdown web pages and the bordering pieces of the internet site to identify if the requirements of the top quality guidelines are met or otherwise. If your landing page is mainly made from a chopped Photoshop picture there is very little that aids to determine the quality of your landing page. As a result it is extremely critical to have actual text web content on your touchdown pages to assist Google and also the other PPC networks to “review” your touchdown web page appropriately as well as to appoint a top quality score.
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5) Page Navigation.
A touchdown page needs to be thought about a component of a web site. It for that reason needs the capacity for the visitor to see the rest of the web site. Particular navigation pieces should remain in area to help with achieving an excellent top quality score. Two navigational links are the outright minimum to have. A link to the “Homepage” and also a connect to the “Privacy Plan” are considered to be important. The even more web links the better. Include a connect to a “Sitemap” as well as a connect to an “Regarding us” page. Below is a cool little technique that assisted me to achieve terrific quality ratings. Add connect to associated products of the item you are trying to promote. This sort of links evidently makes the perception that the touchdown web page is really part of a total site and also not just an “additional”.