When doing PPC advertising the landing web page plays a considerable role in your success. A negative touchdown web page will certainly “kill” also the most targeted site visitor and he will leave your site. With even more Pay Per Click advertisement networks putting a great deal of focus on “High quality Rating” as well as associated pieces it ends up being much more important to have an excellent converting landing page. Below is a quick checklist that will certainly aid you to review your landing web pages and also to earn much better ones if required.
1) Call to Action
Are you informing your site visitors exactly what to do or do you allow them determine exactly what they should do (most likely leave your site utilizing the wrong leave)? A clear contact us to activity is needed (!) in making a good touchdown web page. The site visitor has to identify instantly what the (landing) page is aiming to market him/her. Usage really clear understandable message (very understandable). Utilize large generic font styles and at some point seasoning them up with special graphics as well as symbols. Take care refrain from doing over-do it, due to the fact that you do not desire your sales pitch to be lost in the middle of a freakin’ “image battle”.;-RRB-.
2) Match the look and feel of the existing internet site.
Under no conditions a landing web page should be completely various in style than the remainder of the web site. Preserve the very same look and the very same colors. You can play with the navigation bar a little and also “conceal” at the end of the landing web page to minimize the leak. You want your visitors to exit with the (masked) affiliate link. Make certain all connect to other pages of your web site open up a brand-new internet browser home window to ensure that the landing page remains open at all times.
3) Place the Sales content over the layer.
It’s crucial for your conversion rate to maintain all the important details and the SUBSCRIBE button over the layer of the web page. The layer of a webpage is the point where a site visitor would certainly need to scroll down inside the internet browser home window to see the remaining web content of the touchdown web page. Touchdown pages ought to stay with a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If someone is browsing the web with a 640 x 480 resolution they would certainly not see a woodland because of all the trees anyway.
4) Material on Landing Pages.
Since the execution of the Top quality Rating by PPC marketing networks numerous advertisers have seen their minimal quote rates go through the roof, since their touchdown web pages do not satisfy the top quality criteria required nowadays. Particularly Google Adwords requires that people clicking on those web links have a “quality experience” when striking the touchdown page of an advertiser. The “bots” of the Pay Per Click networks check the touchdown web pages as well as the surrounding items of the site to determine if the needs of the high quality rules are fulfilled or not. If your landing page is generally made from a sliced Photoshop image there is not much that helps to figure out the top quality of your touchdown web page. Therefore it is extremely essential to have real message material on your landing pages to help Google as well as the various other Pay Per Click networks to “read” your landing web page properly and to assign a high quality rating.
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5) Page Navigation.