When doing Pay Per Click advertising the landing page plays a significant role in your success. A bad landing web page will “kill” also one of the most targeted visitor and he will leave your internet site. With even more PPC ad networks placing a great deal of emphasis on “High quality Score” and also associated pieces it becomes a lot more important to have a wonderful transforming landing web page. Below is a fast checklist that will aid you to evaluate your landing web pages and making much better ones if required.
1) Phone Call To Activity
Are you informing your site visitors just what to do or do you allow them decide exactly what they should do (more than likely leave your web site utilizing the incorrect exit)? A clear call to activity is needed (!) in making a good touchdown page. The visitor should identify right away exactly what the (touchdown) page is trying to offer him/her. Use very clear readable message (incredibly understandable). Make use of huge generic font styles and also ultimately spice them up with one-of-a-kind graphics and also icons. Be careful not do over-do it, because you do not want your sales pitch to be shed in the center of a freakin’ “photo battle”.;-RRB-.
2) Match the feel and look of the existing site.
Under no conditions a landing web page should be absolutely various in layout than the remainder of the internet site. Maintain the same look and also the very same colors. You can play with the navigation bar a little bit as well as “hide” below the landing web page to minimize the leak. You want your site visitors to exit via the (cloaked) affiliate link. Make certain all connect to various other pages of your site open a brand-new web browser window to make sure that the landing page stays open whatsoever times.
3) Location the Sales content over the fold.
It’s crucial for your conversion rate to maintain all of the crucial info and also the SIGN UP button over the layer of the page. The layer of a page is the factor where a visitor would need to scroll down inside the internet browser home window to see the staying web content of the touchdown web page. Touchdown pages must stick to a 800 x 600 resolution to satisfy 99% of all screen resolutions still available. If somebody is searching the internet with a 640 x 480 resolution they would certainly not see a woodland due to all the trees anyhow.
4) Content on Landing Pages.
Considering that the execution of the Quality Rating by Pay Per Click advertising networks many marketers have seen their minimal proposal rates go through the roof, since their touchdown pages do not satisfy the quality criteria needed nowadays. Particularly Google Adwords requires that people clicking on those links have a “high quality experience” when hitting the touchdown page of an advertiser. The “bots” of the Pay Per Click networks check the landing pages and also the surrounding pieces of the site to identify if the requirements of the high quality rules are met or not. If your landing web page is mainly made from a sliced up Photoshop image there is very little that helps to figure out the top quality of your touchdown web page. Consequently it is very essential to have actual message material on your touchdown pages to help Google and the other Pay Per Click networks to “read” your landing web page correctly as well as to designate a quality rating.
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5) Web Page Navigating.
A touchdown page has to be taken into consideration a part of a web site. It consequently requires the capacity for the site visitor to visit the rest of the internet site. Certain navigation items need to be in area to assist with attaining a great quality score. Two navigational links are the outright minimum to have. A link to the “Homepage” and a connect to the “Privacy Plan” are considered to be necessary. The even more web links the far better. Consist of a connect to a “Sitemap” as well as a connect to an “Regarding us” page. Below is a neat little method that aided me to accomplish excellent top quality scores. Include connect to relevant items of the item you are attempting to promote. This sort of links obviously makes the impact that the touchdown web page is actually component of an overall site and not simply an “additional”.