When doing Pay Per Click advertising the touchdown page plays a considerable duty in your success. A poor touchdown web page will certainly “eliminate” even one of the most targeted visitor and he will certainly leave your website. With even more PPC advertisement networks putting a lot of focus on “High quality Score” and also related pieces it comes to be even more essential to have a great converting landing web page. Here is a fast list that will aid you to assess your landing pages and also making better ones if needed.
1) Phone Call To Activity
Are you informing your visitors exactly what to do or do you let them choose just what they should do (more than likely leave your internet site making use of the wrong exit)? A clear phone call to action is needed (!) in making an excellent landing web page. The site visitor should recognize promptly exactly what the (landing) page is trying to market him/her. Use very clear understandable text (very understandable). Make use of large common typefaces and also ultimately flavor them up with unique graphics as well as icons. Beware not do over-do it, due to the fact that you do not want your sales pitch to be lost in the center of a freakin’ “picture war”.;-RRB-.
2) Match the look of the existing site.
Under no situations a touchdown page ought to be totally different in design than the rest of the website. Keep the very same look and the exact same shades. You could play with the navigating bar a little bit and “conceal” at the end of the touchdown web page to decrease the leak. You want your visitors to exit with the (cloaked) affiliate link. Make certain all links to other web pages of your web site open up a brand-new web browser home window to ensure that the touchdown web page stays open in all times.
3) Area the Sales content above the fold.
It’s essential for your conversion rate to maintain every one of the important information and also the SUBSCRIBE switch over the fold of the page. The layer of a page is the factor where a visitor would have to scroll down inside the browser home window to see the continuing to be content of the touchdown web page. Touchdown pages ought to adhere to a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If someone is surfing the internet with a 640 x 480 resolution they would not see a woodland because of all the trees anyway.
4) Web Content on Touchdown Pages.
Considering that the application of the Quality Rating by PPC advertising and marketing networks many marketers have seen their minimum quote prices go through the roof, due to the fact that their touchdown web pages do not satisfy the top quality requirements needed nowadays. Especially Google Adwords requires that individuals clicking those links have a “top quality experience” when striking the touchdown page of an advertiser. The “bots” of the PPC networks scan the touchdown web pages and also the bordering items of the site to determine if the demands of the high quality regulations are fulfilled or otherwise. If your landing page is primarily made from a chopped Photoshop photo there is very little that helps to identify the top quality of your touchdown web page. Consequently it is extremely crucial to have actual text material on your landing web pages in order to help Google and also the other PPC networks to “review” your landing page correctly and also to designate a quality rating.
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5) Web Page Navigation.