When doing PPC advertising the landing page plays a considerable role in your success. A bad touchdown web page will certainly “eliminate” even the most targeted visitor as well as he will leave your website. With more Pay Per Click ad networks putting a great deal of focus on “Top quality Rating” and also related items it becomes much more important to have a fantastic converting landing page. Right here is a fast checklist that will certainly aid you to examine your touchdown pages and also to earn better ones if required.
1) Contact Us To Action
Are you informing your visitors what to do or do you let them decide exactly what they should do (most likely leave your website making use of the wrong exit)? A clear call to activity is needed (!) in making a great landing web page. The visitor has to identify immediately what the (touchdown) page is aiming to offer him/her. Use really clear readable text (extremely understandable). Make use of big common typefaces and ultimately spice them up with distinct graphics and also icons. Take care refrain from doing over-do it, since you do not desire your sales pitch to be shed in the center of a freakin’ “image battle”.;-RRB-.
2) Match the look of the existing website.
Under no conditions a touchdown page should be entirely different in layout than the remainder of the web site. Keep the exact same look and also the very same shades. You could play with the navigation bar a bit as well as “conceal” at the bottom of the touchdown web page to minimize the leakage. You desire your site visitors to leave with the (masked) associate link. Make certain all connect to various other pages of your web site open a brand-new browser home window to ensure that the touchdown page remains open in any way times.
3) Area the Sales web content over the fold.
It’s crucial for your conversion price to maintain every one of the vital information and also the SIGN UP button above the fold of the page. The fold of a webpage is the factor where a site visitor would have to scroll down inside the browser home window to see the staying web content of the touchdown page. Landing pages need to stick to a 800 x 600 resolution to satisfy 99% of all screen resolutions still out there. If someone is searching the internet with a 640 x 480 resolution they would certainly not see a woodland as a result of all the trees anyhow.
4) Web Content on Landing Pages.
Given that the implementation of the Top quality Score by PPC advertising networks numerous marketers have seen their minimal proposal costs go through the roof, because their landing pages do not satisfy the high quality criteria needed nowadays. Particularly Google Adwords needs that individuals clicking those web links have a “top quality experience” when striking the touchdown web page of an advertiser. The “robots” of the Pay Per Click networks check the landing web pages as well as the surrounding pieces of the internet site to figure out if the demands of the quality guidelines are satisfied or not. If your landing page is mostly made from a chopped Photoshop image there is very little that assists to figure out the top quality of your landing page. Consequently it is very vital to have actual text material on your landing web pages in order to help Google and the various other Pay Per Click networks to “read” your touchdown page effectively and also to designate a high quality score.
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5) Page Navigating.