When doing Pay Per Click advertising the touchdown web page plays a substantial duty in your success. A negative touchdown page will certainly “eliminate” even the most targeted site visitor as well as he will certainly leave your web site. With even more PPC ad networks placing a great deal of emphasis on “Top quality Rating” and related items it comes to be much more important to have a fantastic transforming landing web page. Below is a fast checklist that will certainly assist you to examine your touchdown web pages and to earn better ones if required.
1) Contact Us To Action
Are you telling your site visitors just what to do or do you let them decide exactly what they should do (more than likely leave your site using the wrong exit)? A clear contact us to action is essential (!) in making an excellent landing web page. The visitor has to acknowledge immediately just what the (landing) page is trying to offer him/her. Use very clear legible text (extremely understandable). Utilize huge generic typefaces and also at some point spice them up with special graphics and icons. Beware not do over-do it, since you do not desire your sales pitch to be shed in the middle of a freakin’ “picture battle”.;-RRB-.
2) Suit the look and feel of the existing web site.
Under no circumstances a landing page must be absolutely various in style than the rest of the website. Preserve the very same look and also the same shades. You could have fun with the navigating bar a bit and “hide” at the end of the landing web page to minimize the leak. You want your visitors to exit via the (cloaked) affiliate link. See to it all connect to various other web pages of your site open up a brand-new web browser home window to ensure that the landing web page stays open in all times.
3) Area the Sales web content over the layer.
It’s extremely important for your conversion rate to maintain all the important info and the REGISTER button above the fold of the web page. The layer of a web page is the point where a site visitor would have to scroll down inside the internet browser home window to see the remaining material of the landing page. Touchdown pages must stay with a 800 x 600 resolution to satisfy 99% of all screen resolutions still available. If somebody is searching the internet with a 640 x 480 resolution they would not see a forest because of all the trees anyway.
4) Material on Touchdown Pages.
Considering that the application of the High quality Score by PPC advertising networks numerous marketers have seen their minimum quote prices go through the roof, due to the fact that their landing pages do not fulfill the quality criteria required nowadays. Particularly Google Adwords needs that people clicking those links have a “high quality experience” when hitting the landing page of an advertiser. The “robots” of the Pay Per Click networks scan the landing pages and the surrounding items of the website to establish if the needs of the quality policies are satisfied or not. If your landing page is mostly made from a chopped Photoshop image there is very little that helps to determine the quality of your landing web page. As a result it is highly important to have actual message content on your landing web pages to assist Google as well as the various other Pay Per Click networks to “check out” your landing page effectively as well as to appoint a quality rating.
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5) Web Page Navigation.