When doing PPC advertising the touchdown page plays a considerable role in your success. A bad landing web page will “kill” also one of the most targeted visitor and also he will certainly leave your web site. With even more PPC ad networks putting a great deal of emphasis on “Top quality Rating” and also relevant items it ends up being much more critical to have a great converting touchdown web page. Here is a fast list that will aid you to evaluate your landing web pages as well as to make better ones if required.
1) Contact Us To Activity
Are you telling your site visitors exactly what to do or do you allow them determine just what they should do (most likely leave your web site using the wrong leave)? A clear contact us to action is needed (!) in making an excellent touchdown page. The site visitor should identify promptly exactly what the (touchdown) web page is attempting to offer him/her. Use extremely clear legible text (extremely easy to understand). Use large common font styles as well as at some point spice them up with one-of-a-kind graphics and icons. Take care refrain from doing over-do it, due to the fact that you do not want your sales pitch to be lost in the middle of a freakin’ “picture war”.;-RRB-.
2) Suit the look and feel of the existing website.
Under no conditions a touchdown page need to be absolutely different in layout than the remainder of the site. Keep the very same look as well as the very same shades. You can have fun with the navigation bar a little and also “hide” at the end of the touchdown page to decrease the leakage. You desire your site visitors to exit with the (cloaked) associate web link. Make sure all links to various other web pages of your web site open up a brand-new web browser home window to ensure that the landing web page stays open whatsoever times.
3) Place the Sales web content above the fold.
It’s essential for your conversion price to keep all the crucial info and also the REGISTER button above the layer of the web page. The fold of a website is the factor where a site visitor would have to scroll down inside the browser home window to see the staying content of the touchdown page. Touchdown pages should stick to a 800 x 600 resolution to meet 99% of all screen resolutions still available. If someone is searching the internet with a 640 x 480 resolution they would not see a forest as a result of all the trees anyway.
4) Material on Landing Pages.
Considering that the implementation of the Quality Score by Pay Per Click advertising networks several advertisers have seen their minimum bid costs skyrocket, since their landing web pages do not satisfy the high quality criteria called for nowadays. Particularly Google Adwords needs that individuals clicking on those links have a “top quality experience” when hitting the touchdown web page of a marketer. The “bots” of the Pay Per Click networks check the touchdown web pages and also the bordering pieces of the web site to determine if the demands of the quality guidelines are satisfied or not. If your touchdown page is primarily made from a sliced up Photoshop image there is very little that aids to establish the top quality of your touchdown page. Therefore it is very important to have actual message content on your touchdown web pages in order to help Google as well as the other PPC networks to “check out” your landing web page appropriately and to designate a quality rating.
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5) Web Page Navigating.
A touchdown web page needs to be thought about a part of a website. It as a result calls for the capability for the site visitor to see the remainder of the website. Particular navigation items need to be in place to assist with attaining a fantastic top quality rating. Two navigational web links are the outright minimum to have. A connect to the “Homepage” and also a link to the “Personal privacy Plan” are considered to be essential. The even more web links the much better. Include a link to a “Sitemap” along with a connect to an “About us” page. Below is a neat little technique that assisted me to achieve wonderful high quality ratings. Add connect to associated items of the item you are trying to promote. This sort of links obviously makes the impression that the touchdown web page is really part of an overall website as well as not just an “add”.