When doing PPC marketing the landing web page plays a considerable role in your success. A poor touchdown web page will certainly “kill” also the most targeted visitor and he will leave your web site. With more Pay Per Click advertisement networks putting a lot of emphasis on “Top quality Score” and relevant items it becomes even more crucial to have an excellent converting landing page. Right here is a quick list that will certainly assist you to review your touchdown pages and also to make much better ones if required.
1) Phone Call To Activity
Are you informing your visitors what to do or do you allow them determine what they should do (probably leave your site using the incorrect leave)? A clear phone call to action is essential (!) in making an excellent landing web page. The visitor has to identify instantly just what the (landing) page is aiming to offer him/her. Use really clear legible message (very understandable). Make use of huge common font styles and ultimately seasoning them up with distinct graphics and also symbols. Be careful refrain over-do it, due to the fact that you do not want your sales pitch to be lost in the middle of a freakin’ “picture battle”.;-RRB-.
2) Match the look and feel of the existing site.
Under no circumstances a landing page should be completely different in style than the remainder of the website. Preserve the very same appearance and also the same colors. You could play with the navigation bar a bit and “hide” at the end of the landing web page to reduce the leakage. You desire your site visitors to exit via the (cloaked) associate web link. Make sure all connect to various other pages of your site open a new internet browser window to make sure that the landing web page stays open whatsoever times.
3) Place the Sales content above the layer.
It’s very important for your conversion rate to keep all of the vital information as well as the SUBSCRIBE button over the layer of the web page. The fold of a website is the point where a site visitor would certainly need to scroll down inside the browser home window to see the continuing to be content of the touchdown page. Touchdown pages ought to stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still out there. If someone is browsing the web with a 640 x 480 resolution they would not see a forest because of all the trees anyway.
4) Content on Touchdown Pages.
Since the execution of the Quality Score by PPC marketing networks many advertisers have actually seen their minimum quote rates go through the roof, since their landing web pages do not fulfill the quality standards needed nowadays. Particularly Google Adwords calls for that individuals clicking on those web links have a “top quality experience” when hitting the touchdown page of a marketer. The “crawlers” of the PPC networks scan the touchdown web pages and also the surrounding items of the internet site to figure out if the requirements of the high quality rules are satisfied or not. If your touchdown page is primarily made from a chopped Photoshop photo there is not much that assists to determine the high quality of your landing web page. Consequently it is highly essential to have actual text web content on your touchdown web pages to help Google and the various other PPC networks to “read” your touchdown web page correctly and to designate a high quality score.
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5) Web Page Navigation.