When doing Pay Per Click marketing the touchdown page plays a significant role in your success. A poor touchdown web page will certainly “eliminate” also one of the most targeted visitor and he will leave your web site. With more PPC advertisement networks putting a great deal of focus on “High quality Score” and related items it ends up being much more essential to have a terrific converting touchdown web page. Here is a fast list that will aid you to assess your touchdown web pages as well as to earn better ones if required.
1) Call to Action
Are you telling your site visitors just what to do or do you allow them decide just what they should do (more than likely leave your internet site using the wrong departure)? A clear call to action is needed (!) in making a good touchdown page. The visitor should acknowledge quickly exactly what the (landing) page is trying to market him/her. Usage very clear legible message (very understandable). Use large generic font styles as well as ultimately spice them up with one-of-a-kind graphics as well as symbols. Take care refrain from doing over-do it, since you do not want your sales pitch to be shed in the center of a freakin’ “image battle”.;-RRB-.
2) Match the feel and look of the existing website.
Under no scenarios a landing web page must be absolutely different in design compared to the remainder of the web site. Keep the exact same look and the exact same colors. You could play with the navigation bar a bit and also “hide” below the touchdown page to minimize the leakage. You want your site visitors to leave via the (cloaked) associate link. Ensure all links to various other pages of your site open up a new internet browser home window to make sure that the touchdown web page stays open in all times.
3) Location the Sales web content above the layer.
It’s very important for your conversion price to maintain all the essential info and also the SUBSCRIBE button over the layer of the web page. The fold of a page is the point where a site visitor would have to scroll down inside the internet browser home window to see the staying web content of the touchdown web page. Touchdown web pages should stick to a 800 x 600 resolution to meet 99% of all screen resolutions still available. If somebody is searching the internet with a 640 x 480 resolution they would certainly not see a woodland because of all the trees anyway.
4) Content on Touchdown Pages.
Because the implementation of the Quality Score by Pay Per Click advertising networks lots of marketers have seen their minimum proposal prices skyrocket, because their touchdown web pages do not fulfill the quality requirements required nowadays. Particularly Google Adwords needs that individuals clicking on those web links have a “high quality experience” when hitting the landing page of an advertiser. The “bots” of the Pay Per Click networks check the landing web pages as well as the surrounding pieces of the site to figure out if the requirements of the top quality guidelines are fulfilled or otherwise. If your landing page is primarily made from a sliced up Photoshop picture there is very little that helps to figure out the quality of your landing page. Consequently it is highly crucial to have actual message web content on your landing web pages to assist Google as well as the other Pay Per Click networks to “review” your landing page properly and also to appoint a quality score.
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5) Page Navigating.
A touchdown page needs to be considered a part of an internet site. It for that reason requires the capacity for the site visitor to visit the remainder of the website. Certain navigating pieces have to be in location to assist with accomplishing an excellent quality rating. Two navigational web links are the absolute minimum to have. A link to the “Homepage” and a link to the “Privacy Plan” are taken into consideration to be crucial. The even more links the much better. Include a connect to a “Sitemap” in addition to a connect to an “Concerning us” web page. Below is a cool little trick that helped me to attain great high quality scores. Add links to related products of the product you are aiming to promote. This kind of links obviously makes the impact that the touchdown web page is truly component of an overall website and also not just an “additional”.