When doing Pay Per Click promoting the landing web page plays a considerable function in your success. A negative landing web page will certainly “kill” also the most targeted site visitor and he will leave your website. With more PPC advertisement networks putting a lot of focus on “High quality Score” as well as relevant pieces it becomes much more crucial to have a terrific converting touchdown page. Below is a fast list that will help you to evaluate your touchdown web pages and also to earn far better ones if required.
1) Call to Action
Are you informing your visitors what to do or do you let them determine exactly what they should do (more than likely leave your internet site using the wrong departure)? A clear call to activity is necessary (!) in making a great landing page. The site visitor needs to acknowledge instantly what the (landing) web page is trying to market him/her. Usage extremely clear legible text (extremely easy to understand). Use large common typefaces and eventually spice them up with special graphics as well as symbols. Be careful not do over-do it, due to the fact that you do not desire your sales pitch to be shed in the middle of a freakin’ “picture war”.;-RRB-.
2) Match the look of the existing internet site.
Under no conditions a landing page should be totally different in layout compared to the rest of the website. Maintain the same look as well as the same colors. You can have fun with the navigating bar a bit as well as “conceal” at the bottom of the landing page to decrease the leak. You want your site visitors to exit through the (masked) affiliate web link. Make sure all connect to other web pages of your website open a brand-new browser window so that the touchdown web page remains open in any way times.
3) Place the Sales web content above the layer.
It’s crucial for your conversion price to keep all of the crucial info and the SUBSCRIBE switch over the fold of the page. The fold of a web page is the point where a site visitor would need to scroll down inside the browser home window to see the staying web content of the landing web page. Touchdown web pages need to adhere to a 800 x 600 resolution to satisfy 99% of all screen resolutions still around. If somebody is searching the web with a 640 x 480 resolution they would not see a woodland due to all the trees anyhow.
4) Web Content on Landing Pages.
Considering that the application of the Quality Score by PPC marketing networks many marketers have seen their minimal quote prices go through the roof, since their landing web pages do not meet the high quality requirements required nowadays. Especially Google Adwords calls for that individuals clicking on those links have a “quality experience” when hitting the landing page of a marketer. The “robots” of the Pay Per Click networks scan the touchdown pages as well as the surrounding items of the web site to identify if the demands of the high quality rules are satisfied or not. If your touchdown web page is generally made from a chopped Photoshop image there is very little that aids to figure out the high quality of your touchdown page. Therefore it is highly crucial to have actual text web content on your touchdown web pages in order to help Google and also the other Pay Per Click networks to “review” your landing page correctly and to appoint a top quality score.
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5) Web Page Navigating.