When doing Pay Per Click advertising the touchdown page plays a substantial function in your success. A bad touchdown page will “eliminate” even one of the most targeted visitor and also he will leave your internet site. With even more Pay Per Click ad networks placing a great deal of emphasis on “Quality Rating” as well as relevant pieces it comes to be much more critical to have a great converting landing web page. Right here is a fast list that will certainly assist you to evaluate your touchdown web pages and to make better ones if needed.
1) Call to Action
Are you telling your site visitors what to do or do you allow them choose exactly what they should do (probably leave your website making use of the wrong departure)? A clear call to activity is essential (!) in making a great landing web page. The site visitor should acknowledge promptly what the (touchdown) page is trying to sell him/her. Use really clear understandable text (very understandable). Utilize large generic typefaces and eventually flavor them up with unique graphics and also symbols. Beware not do over-do it, due to the fact that you do not desire your sales pitch to be lost in the middle of a freakin’ “image battle”.;-RRB-.
2) Match the feel and look of the existing internet site.
Under no scenarios a touchdown web page should be absolutely various in design than the remainder of the website. Maintain the exact same look and also the same shades. You can play with the navigation bar a bit and “conceal” at the end of the landing page to lower the leakage. You want your visitors to exit with the (masked) affiliate web link. Ensure all links to various other web pages of your internet site open a new web browser home window to ensure that the touchdown web page stays open in all times.
3) Location the Sales content over the layer.
It’s very important for your conversion rate to maintain every one of the essential details and also the SIGN UP switch above the layer of the web page. The fold of a page is the point where a site visitor would need to scroll down inside the web browser home window to see the remaining web content of the touchdown web page. Touchdown web pages must adhere to a 800 x 600 resolution to meet 99% of all screen resolutions still available. If somebody is browsing the web with a 640 x 480 resolution they would certainly not see a woodland as a result of all the trees anyway.
4) Web Content on Touchdown Pages.
Given that the execution of the Top quality Rating by PPC advertising networks many marketers have seen their minimum bid prices skyrocket, since their landing web pages do not meet the high quality requirements called for nowadays. Specifically Google Adwords requires that individuals clicking those links have a “high quality experience” when hitting the landing page of a marketer. The “robots” of the Pay Per Click networks check the landing pages and the bordering items of the site to establish if the requirements of the top quality policies are satisfied or not. If your touchdown web page is mainly made from a sliced Photoshop photo there is not much that assists to establish the high quality of your landing web page. As a result it is highly important to have real message material on your touchdown pages to assist Google as well as the various other PPC networks to “review” your touchdown web page effectively as well as to assign a high quality rating.
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5) Page Navigation.