When doing PPC marketing the touchdown web page plays a considerable duty in your success. A bad landing page will “eliminate” even one of the most targeted visitor as well as he will leave your web site. With even more PPC advertisement networks placing a great deal of emphasis on “Quality Score” and associated pieces it comes to be much more important to have a wonderful transforming touchdown page. Here is a fast checklist that will help you to review your touchdown web pages and also to earn far better ones if needed.
1) Call to Activity
Are you informing your site visitors what to do or do you let them choose just what they should do (probably leave your site using the incorrect leave)? A clear call to activity is needed (!) in making an excellent touchdown web page. The site visitor should recognize quickly what the (landing) page is trying to sell him/her. Use extremely clear readable message (very understandable). Utilize large generic typefaces as well as ultimately spice them up with special graphics and icons. Beware refrain over-do it, since you do not want your sales pitch to be shed in the center of a freakin’ “image battle”.;-RRB-.
2) Match the look and feel of the existing site.
Under no conditions a touchdown web page should be completely different in design than the rest of the internet site. Preserve the same appearance and the same shades. You can have fun with the navigating bar a bit as well as “hide” below the touchdown web page to reduce the leakage. You want your site visitors to exit with the (cloaked) associate web link. Make sure all connect to other pages of your internet site open a new browser home window to ensure that the touchdown page remains open at all times.
3) Place the Sales material over the fold.
It’s crucial for your conversion price to maintain all the essential info and also the SIGN UP button over the layer of the web page. The layer of a webpage is the factor where a site visitor would certainly need to scroll down inside the internet browser window to see the continuing to be web content of the landing web page. Touchdown web pages ought to adhere to a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If someone is searching the web with a 640 x 480 resolution they would not see a woodland because of all the trees anyhow.
4) Material on Touchdown Pages.
Considering that the execution of the High quality Rating by PPC advertising networks several marketers have seen their minimum proposal prices skyrocket, because their landing pages do not satisfy the quality standards called for nowadays. Particularly Google Adwords requires that people clicking on those links have a “high quality experience” when hitting the landing page of a marketer. The “crawlers” of the Pay Per Click networks scan the touchdown pages and the bordering pieces of the internet site to establish if the demands of the high quality rules are fulfilled or not. If your landing page is mainly made from a chopped Photoshop photo there is not much that aids to establish the high quality of your landing page. Consequently it is extremely crucial to have actual text material on your landing pages in order to help Google and also the various other PPC networks to “read” your touchdown page correctly and to assign a top quality rating.
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5) Web Page Navigating.
A touchdown page has to be taken into consideration a component of a web site. It therefore needs the ability for the visitor to go to the remainder of the site. Certain navigation items need to remain in place in order to help with attaining a wonderful quality rating. Two navigational web links are the outright minimum to have. A connect to the “Homepage” and also a connect to the “Privacy Plan” are considered to be important. The more web links the better. Include a connect to a “Sitemap” along with a connect to an “Concerning us” page. Here is a neat little trick that helped me to attain great top quality ratings. Include connect to associated products of the item you are attempting to advertise. This kind of links evidently makes the impression that the touchdown page is truly component of an overall internet site and not simply an “additional”.