When doing Pay Per Click advertising the touchdown page plays a considerable role in your success. A negative touchdown page will “eliminate” even one of the most targeted visitor and he will certainly leave your web site. With more Pay Per Click ad networks placing a great deal of emphasis on “Quality Score” as well as relevant items it ends up being even more vital to have an excellent converting touchdown page. Below is a fast list that will certainly assist you to evaluate your touchdown web pages and also making much better ones if required.
1) Contact Us To Action
Are you informing your site visitors exactly what to do or do you allow them decide what they should do (most likely leave your internet site using the wrong departure)? A clear contact us to activity is needed (!) in making an excellent touchdown web page. The site visitor has to recognize immediately just what the (touchdown) page is aiming to sell him/her. Use really clear legible message (very easy to understand). Use large common font styles and also eventually spice them up with special graphics as well as symbols. Beware not do over-do it, because you do not want your sales pitch to be lost in the middle of a freakin’ “photo war”.;-RRB-.
2) Suit the feel and look of the existing internet site.
Under no conditions a touchdown page must be totally different in style than the rest of the web site. Maintain the very same look and the exact same colors. You could play with the navigation bar a little bit and also “hide” at the end of the touchdown page to reduce the leak. You want your visitors to leave through the (cloaked) affiliate web link. Ensure all links to various other pages of your site open a new internet browser home window so that the touchdown page remains open in any way times.
3) Location the Sales material over the fold.
It’s very important for your conversion rate to maintain all the vital information as well as the REGISTER switch above the layer of the page. The layer of a web page is the point where a visitor would have to scroll down inside the web browser home window to see the remaining web content of the touchdown page. Landing web pages need to adhere to a 800 x 600 resolution to meet 99% of all screen resolutions still around. If someone is browsing the web with a 640 x 480 resolution they would not see a forest because of all the trees anyway.
4) Web Content on Touchdown Pages.
Since the implementation of the Quality Score by Pay Per Click marketing networks lots of advertisers have actually seen their minimal quote prices skyrocket, since their touchdown pages do not satisfy the high quality requirements needed nowadays. Particularly Google Adwords calls for that people clicking on those links have a “high quality experience” when striking the landing web page of a marketer. The “crawlers” of the PPC networks scan the touchdown pages and also the bordering pieces of the web site to determine if the needs of the top quality policies are fulfilled or not. If your landing web page is mainly made from a sliced up Photoshop photo there is very little that helps to establish the high quality of your touchdown page. As a result it is highly crucial to have actual text material on your touchdown pages to assist Google and the various other PPC networks to “review” your landing web page appropriately and also to designate a quality rating.
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5) Web Page Navigating.