When doing Pay Per Click advertising the landing web page plays a considerable function in your success. A negative touchdown page will certainly “kill” even the most targeted visitor as well as he will certainly leave your web site. With even more PPC ad networks placing a lot of focus on “Top quality Score” and associated items it becomes a lot more crucial to have an excellent transforming touchdown web page. Right here is a quick list that will aid you to assess your touchdown pages as well as to make far better ones if required.
1) Phone Call To Action
Are you telling your site visitors what to do or do you let them decide exactly what they should do (probably leave your internet site making use of the wrong departure)? A clear call to activity is essential (!) in making a great landing page. The visitor has to acknowledge promptly what the (touchdown) page is attempting to sell him/her. Use extremely clear understandable text (very easy to understand). Utilize big generic typefaces and also at some point flavor them up with distinct graphics as well as symbols. Take care refrain from doing over-do it, since you do not desire your sales pitch to be lost in the center of a freakin’ “image battle”.;-RRB-.
2) Match the look and feel of the existing web site.
Under no scenarios a touchdown web page ought to be totally various in style compared to the remainder of the site. Maintain the very same look as well as the exact same shades. You can have fun with the navigation bar a bit and also “conceal” at the bottom of the touchdown page to lower the leak. You want your visitors to leave with the (cloaked) affiliate web link. See to it all links to other web pages of your web site open up a brand-new internet browser home window so that the touchdown page remains open in all times.
3) Place the Sales content over the fold.
It’s very important for your conversion price to keep every one of the important information and the REGISTER switch over the fold of the page. The fold of a page is the factor where a visitor would have to scroll down inside the browser window to see the staying web content of the landing web page. Landing pages should stick to a 800 x 600 resolution to satisfy 99% of all display resolutions still around. If somebody is surfing the web with a 640 x 480 resolution they would not see a forest due to all the trees anyway.
4) Web Content on Landing Pages.
Because the implementation of the High quality Score by Pay Per Click advertising and marketing networks many advertisers have seen their minimum proposal prices go through the roof, since their landing pages do not satisfy the top quality standards required nowadays. Particularly Google Adwords needs that individuals clicking those web links have a “quality experience” when striking the touchdown page of a marketer. The “crawlers” of the Pay Per Click networks check the landing web pages and also the bordering items of the internet site to determine if the demands of the top quality guidelines are satisfied or otherwise. If your landing web page is generally made from a sliced up Photoshop picture there is not much that assists to identify the quality of your landing page. Consequently it is very important to have actual message web content on your landing pages to assist Google and the various other Pay Per Click networks to “review” your touchdown page properly and to appoint a quality score.
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5) Page Navigating.
A touchdown web page has to be taken into consideration a part of an internet site. It consequently calls for the capacity for the visitor to see the rest of the website. Particular navigation items need to remain in place to help with achieving an excellent top quality score. 2 navigational links are the outright minimum to have. A link to the “Homepage” and also a connect to the “Privacy Plan” are thought about to be important. The more links the better. Consist of a connect to a “Sitemap” as well as a link to an “Regarding us” page. Below is a cool little trick that assisted me to achieve fantastic quality scores. Include links to associated products of the product you are aiming to advertise. This type of links evidently makes the perception that the landing page is really component of a total site and also not just an “additional”.