When doing Pay Per Click advertising the landing page plays a significant function in your success. A bad touchdown web page will certainly “kill” also one of the most targeted site visitor as well as he will leave your website. With more PPC advertisement networks placing a lot of focus on “Top quality Score” as well as related pieces it comes to be even more vital to have a great converting touchdown web page. Right here is a fast list that will certainly aid you to examine your touchdown pages as well as to make much better ones if needed.
1) Call to Action
Are you informing your visitors what to do or do you let them determine just what they should do (probably leave your web site using the wrong departure)? A clear call to activity is necessary (!) in making an excellent landing page. The visitor needs to identify promptly just what the (landing) page is attempting to offer him/her. Use very clear legible message (extremely easy to understand). Utilize large generic font styles as well as eventually spice them up with special graphics and icons. Be careful refrain from doing over-do it, since you do not desire your sales pitch to be shed in the center of a freakin’ “picture battle”.;-RRB-.
2) Suit the look of the existing web site.
Under no conditions a touchdown page should be completely various in layout compared to the remainder of the website. Maintain the exact same look and also the exact same colors. You could play with the navigation bar a little bit and “conceal” at the end of the landing page to lower the leak. You desire your site visitors to exit with the (masked) associate web link. Make sure all links to various other pages of your internet site open a new web browser home window to ensure that the landing web page remains open in all times.
3) Place the Sales material above the fold.
It’s crucial for your conversion rate to maintain every one of the important info and also the SUBSCRIBE switch over the fold of the web page. The layer of a web page is the point where a site visitor would certainly need to scroll down inside the internet browser window to see the remaining material of the landing page. Touchdown web pages ought to stay with a 800 x 600 resolution to meet 99% of all display resolutions still available. If someone is browsing the internet with a 640 x 480 resolution they would not see a forest due to all the trees anyhow.
4) Content on Landing Pages.
Since the implementation of the High quality Score by PPC advertising networks several advertisers have seen their minimum proposal rates go through the roof, since their touchdown web pages do not fulfill the high quality criteria needed nowadays. Especially Google Adwords needs that people clicking those web links have a “top quality experience” when hitting the touchdown page of an advertiser. The “crawlers” of the PPC networks scan the landing web pages and also the surrounding pieces of the web site to establish if the demands of the high quality rules are fulfilled or otherwise. If your landing page is mainly made from a sliced Photoshop photo there is very little that aids to determine the quality of your landing page. As a result it is very important to have real message material on your landing pages to help Google and the other PPC networks to “review” your touchdown page effectively and to appoint a quality rating.
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5) Page Navigating.