When doing PPC advertising the landing web page plays a considerable role in your success. A negative touchdown page will certainly “kill” even the most targeted site visitor and he will leave your web site. With more PPC ad networks placing a lot of emphasis on “Top quality Score” and also relevant items it comes to be even more essential to have an excellent converting touchdown web page. Right here is a fast checklist that will certainly aid you to examine your touchdown pages as well as to earn better ones if needed.
1) Phone Call To Activity
Are you informing your site visitors exactly what to do or do you let them determine exactly what they should do (most likely leave your internet site making use of the wrong departure)? A clear contact us to activity is required (!) in making a great landing web page. The site visitor needs to identify promptly what the (touchdown) page is trying to sell him/her. Use very clear readable message (very understandable). Use huge generic typefaces and also ultimately flavor them up with special graphics as well as icons. Beware refrain from doing over-do it, since you do not want your sales pitch to be shed in the center of a freakin’ “picture war”.;-RRB-.
2) Match the look and feel of the existing site.
Under no situations a touchdown web page should be totally various in layout compared to the rest of the internet site. Keep the exact same appearance and also the same colors. You could have fun with the navigating bar a little bit as well as “conceal” below the touchdown web page to lower the leak. You desire your visitors to leave through the (masked) affiliate link. Ensure all links to other pages of your website open up a new internet browser window to make sure that the touchdown web page remains open at all times.
3) Area the Sales web content over the layer.
It’s crucial for your conversion rate to keep all the crucial info and the JOIN switch above the fold of the page. The layer of a webpage is the factor where a site visitor would have to scroll down inside the internet browser window to see the continuing to be material of the touchdown web page. Touchdown pages should stay with a 800 x 600 resolution to meet 99% of all display resolutions still around. If someone is searching the web with a 640 x 480 resolution they would certainly not see a forest as a result of all the trees anyhow.
4) Web Content on Landing Pages.
Since the application of the High quality Score by PPC marketing networks many advertisers have actually seen their minimal proposal prices skyrocket, due to the fact that their touchdown web pages do not satisfy the high quality standards called for nowadays. Particularly Google Adwords needs that people clicking those web links have a “quality experience” when hitting the landing page of an advertiser. The “crawlers” of the PPC networks check the touchdown web pages and also the surrounding items of the site to determine if the requirements of the top quality rules are met or otherwise. If your landing page is mostly made from a sliced Photoshop image there is very little that aids to determine the high quality of your touchdown web page. Consequently it is highly important to have actual message content on your landing web pages to assist Google and also the other PPC networks to “read” your touchdown web page effectively and to designate a quality score.
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5) Page Navigating.