When doing Pay Per Click marketing the touchdown web page plays a considerable function in your success. A negative landing web page will certainly “kill” also the most targeted visitor and he will certainly leave your web site. With even more PPC ad networks putting a great deal of focus on “Top quality Rating” and associated pieces it becomes even more critical to have a wonderful converting landing page. Below is a quick list that will assist you to review your landing web pages and making much better ones if needed.
1) Phone Call To Activity
Are you informing your site visitors what to do or do you allow them determine just what they should do (probably leave your web site utilizing the incorrect departure)? A clear contact us to action is essential (!) in making an excellent landing web page. The site visitor needs to acknowledge immediately just what the (landing) page is aiming to market him/her. Usage really clear understandable text (extremely understandable). Make use of big common typefaces as well as eventually spice them up with one-of-a-kind graphics and symbols. Be careful refrain over-do it, because you do not want your sales pitch to be lost in the center of a freakin’ “photo war”.;-RRB-.
2) Match the look and feel of the existing web site.
Under no scenarios a touchdown page must be completely various in style than the rest of the internet site. Preserve the same look and the very same colors. You could play with the navigation bar a little and “hide” at the bottom of the landing web page to decrease the leak. You desire your visitors to exit with the (masked) affiliate web link. See to it all connect to various other web pages of your web site open a brand-new web browser window so that the touchdown web page stays open whatsoever times.
3) Place the Sales material over the layer.
It’s very important for your conversion rate to keep every one of the crucial details as well as the SIGN UP switch above the layer of the page. The layer of a website is the factor where a visitor would need to scroll down inside the internet browser window to see the staying material of the touchdown page. Touchdown web pages ought to stay with a 800 x 600 resolution to satisfy 99% of all screen resolutions still available. If somebody is searching the web with a 640 x 480 resolution they would certainly not see a woodland as a result of all the trees anyhow.
4) Content on Touchdown Pages.
Since the execution of the Top quality Rating by Pay Per Click advertising networks lots of advertisers have seen their minimum proposal rates go through the roof, since their landing web pages do not meet the quality standards called for nowadays. Particularly Google Adwords requires that individuals clicking on those links have a “high quality experience” when striking the landing web page of a marketer. The “robots” of the PPC networks scan the touchdown web pages and the bordering pieces of the web site to figure out if the requirements of the high quality policies are met or otherwise. If your touchdown page is mostly made from a sliced up Photoshop image there is not much that assists to establish the quality of your landing web page. For that reason it is very important to have actual message web content on your landing web pages to assist Google as well as the other Pay Per Click networks to “read” your touchdown page correctly and also to appoint a quality rating.
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5) Web Page Navigation.
A touchdown page needs to be thought about a part of a site. It therefore needs the capacity for the visitor to check out the rest of the website. Certain navigating items should be in place to assist with attaining a wonderful top quality score. Two navigational links are the absolute minimum to have. A connect to the “Homepage” as well as a connect to the “Privacy Plan” are thought about to be crucial. The more web links the far better. Include a link to a “Sitemap” in addition to a connect to an “About us” web page. Here is a cool little method that aided me to accomplish terrific top quality scores. Add links to related products of the product you are trying to promote. This sort of web links evidently makes the impression that the touchdown web page is truly part of an overall web site as well as not just an “add”.