When doing PPC marketing the landing web page plays a substantial function in your success. A bad landing web page will “kill” also the most targeted visitor and he will certainly leave your internet site. With even more PPC advertisement networks placing a lot of emphasis on “High quality Rating” and related pieces it becomes much more vital to have a terrific transforming landing page. Below is a fast checklist that will certainly assist you to assess your touchdown pages and also making better ones if needed.
1) Call to Activity
Are you informing your visitors what to do or do you let them determine just what they should do (more than likely leave your web site utilizing the wrong leave)? A clear call to action is necessary (!) in making a great landing page. The visitor should recognize right away exactly what the (landing) page is trying to sell him/her. Use very clear readable message (incredibly easy to understand). Make use of huge common font styles and ultimately flavor them up with one-of-a-kind graphics and also symbols. Take care refrain over-do it, since you do not want your sales pitch to be shed in the center of a freakin’ “picture war”.;-RRB-.
2) Match the look of the existing site.
Under no circumstances a touchdown page need to be completely various in layout compared to the rest of the internet site. Keep the very same appearance as well as the exact same shades. You could play with the navigating bar a little bit and “conceal” at the end of the landing web page to minimize the leakage. You want your visitors to leave via the (cloaked) affiliate link. Make sure all links to other web pages of your site open up a new internet browser home window to ensure that the touchdown web page stays open whatsoever times.
3) Area the Sales content above the fold.
It’s crucial for your conversion rate to keep every one of the essential information and the REGISTER button above the fold of the page. The fold of a page is the point where a site visitor would certainly have to scroll down inside the internet browser window to see the remaining material of the touchdown web page. Touchdown pages must stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still out there. If someone is browsing the internet with a 640 x 480 resolution they would certainly not see a woodland because of all the trees anyhow.
4) Web Content on Landing Pages.
Considering that the execution of the High quality Rating by Pay Per Click marketing networks many advertisers have actually seen their minimum proposal prices skyrocket, since their touchdown pages do not meet the high quality criteria needed nowadays. Particularly Google Adwords requires that people clicking those web links have a “quality experience” when striking the landing page of an advertiser. The “bots” of the PPC networks scan the touchdown web pages as well as the bordering pieces of the internet site to establish if the requirements of the top quality policies are met or not. If your landing web page is primarily made from a sliced Photoshop photo there is very little that assists to identify the quality of your touchdown web page. Consequently it is highly vital to have actual text web content on your landing pages to assist Google as well as the other PPC networks to “check out” your touchdown page properly and also to designate a high quality rating.
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5) Web Page Navigation.