When doing PPC advertising the touchdown page plays a substantial role in your success. A bad landing page will “eliminate” even the most targeted site visitor and also he will certainly leave your website. With more PPC advertisement networks putting a great deal of emphasis on “Top quality Rating” as well as related items it ends up being much more critical to have a fantastic converting landing page. Below is a fast checklist that will certainly assist you to evaluate your landing web pages and also to earn far better ones if required.
1) Phone Call To Activity
Are you informing your site visitors exactly what to do or do you let them choose exactly what they should do (more than likely leave your internet site using the incorrect departure)? A clear phone call to activity is needed (!) in making a good touchdown page. The site visitor needs to acknowledge right away exactly what the (touchdown) web page is trying to sell him/her. Usage very clear understandable message (very easy to understand). Utilize big common fonts and ultimately spice them up with special graphics and icons. Be careful not do over-do it, because you do not want your sales pitch to be lost in the center of a freakin’ “picture war”.;-RRB-.
2) Match the feel and look of the existing web site.
Under no scenarios a landing page must be completely different in layout compared to the rest of the website. Maintain the same look as well as the very same colors. You can have fun with the navigating bar a little as well as “hide” below the touchdown web page to decrease the leakage. You desire your visitors to leave with the (cloaked) associate link. See to it all connect to various other pages of your web site open up a new internet browser window to make sure that the landing web page remains open in any way times.
3) Place the Sales web content above the layer.
It’s crucial for your conversion rate to maintain all the crucial info and the SIGN UP switch above the fold of the page. The layer of a webpage is the factor where a site visitor would need to scroll down inside the web browser window to see the remaining material of the touchdown web page. Landing pages ought to stay with a 800 x 600 resolution to fulfill 99% of all display resolutions still around. If somebody is surfing the internet with a 640 x 480 resolution they would certainly not see a woodland due to all the trees anyway.
4) Material on Landing Pages.
Given that the application of the Top quality Rating by Pay Per Click marketing networks lots of marketers have seen their minimal quote costs go through the roof, because their landing web pages do not meet the high quality standards called for nowadays. Particularly Google Adwords requires that people clicking those links have a “high quality experience” when hitting the touchdown page of an advertiser. The “crawlers” of the PPC networks scan the landing pages and the bordering items of the website to figure out if the requirements of the top quality policies are met or otherwise. If your touchdown web page is generally made from a chopped Photoshop photo there is very little that helps to determine the high quality of your touchdown web page. For that reason it is very essential to have real text web content on your touchdown web pages to assist Google as well as the various other PPC networks to “review” your landing page correctly and to designate a top quality score.
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5) Web Page Navigation.