When doing Pay Per Click promoting the landing page plays a considerable role in your success. A negative landing page will certainly “eliminate” also the most targeted site visitor and also he will leave your site. With more PPC ad networks placing a lot of emphasis on “High quality Rating” and also relevant pieces it ends up being a lot more critical to have a fantastic converting landing page. Below is a quick checklist that will certainly assist you to evaluate your landing pages and making much better ones if required.
1) Call to Action
Are you informing your site visitors just what to do or do you let them decide what they should do (more than likely leave your web site utilizing the incorrect exit)? A clear contact us to activity is necessary (!) in making an excellent touchdown web page. The site visitor should identify right away just what the (touchdown) page is trying to market him/her. Usage really clear readable text (very understandable). Use big generic fonts and also ultimately seasoning them up with distinct graphics as well as icons. Be careful refrain from doing over-do it, since you do not want your sales pitch to be lost in the middle of a freakin’ “picture battle”.;-RRB-.
2) Match the look of the existing website.
Under no scenarios a touchdown page must be entirely various in style compared to the remainder of the website. Keep the very same look and the exact same colors. You can have fun with the navigation bar a little and also “hide” at the bottom of the touchdown web page to minimize the leak. You desire your visitors to leave through the (cloaked) affiliate link. Make certain all connect to various other web pages of your site open up a new browser home window to make sure that the touchdown page stays open whatsoever times.
3) Area the Sales web content over the fold.
It’s essential for your conversion price to keep all of the crucial details as well as the JOIN switch above the layer of the web page. The fold of a page is the point where a site visitor would have to scroll down inside the web browser window to see the continuing to be content of the landing web page. Landing pages should stay with a 800 x 600 resolution to meet 99% of all display resolutions still out there. If somebody is surfing the web with a 640 x 480 resolution they would not see a forest because of all the trees anyway.
4) Material on Touchdown Pages.
Since the implementation of the Top quality Score by Pay Per Click marketing networks lots of advertisers have seen their minimal quote prices skyrocket, because their landing pages do not fulfill the top quality requirements required nowadays. Particularly Google Adwords calls for that individuals clicking those links have a “quality experience” when hitting the touchdown page of a marketer. The “crawlers” of the PPC networks check the touchdown pages as well as the surrounding items of the internet site to figure out if the demands of the high quality policies are met or not. If your landing web page is primarily made from a chopped Photoshop image there is very little that aids to figure out the quality of your touchdown web page. As a result it is very important to have real message content on your touchdown web pages to assist Google as well as the other PPC networks to “check out” your landing page appropriately and to assign a high quality score.
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5) Page Navigation.