When doing Pay Per Click advertising the touchdown web page plays a substantial duty in your success. A poor touchdown page will certainly “kill” even the most targeted site visitor as well as he will certainly leave your website. With more Pay Per Click ad networks placing a lot of focus on “Quality Rating” and also related items it becomes a lot more important to have a wonderful transforming landing web page. Below is a quick checklist that will certainly help you to assess your landing pages as well as making much better ones if needed.
1) Call to Activity
Are you informing your visitors exactly what to do or do you let them determine what they should do (more than likely leave your site making use of the incorrect leave)? A clear call to action is essential (!) in making an excellent landing page. The site visitor needs to identify promptly exactly what the (landing) web page is trying to market him/her. Usage extremely clear readable message (incredibly easy to understand). Utilize big common font styles and also ultimately flavor them up with one-of-a-kind graphics and symbols. Be careful refrain over-do it, because you do not desire your sales pitch to be shed in the middle of a freakin’ “photo war”.;-RRB-.
2) Match the look and feel of the existing website.
Under no scenarios a landing page ought to be absolutely different in design than the rest of the website. Preserve the exact same look and also the very same colors. You can play with the navigating bar a little bit and “hide” at the bottom of the touchdown page to decrease the leak. You desire your visitors to leave via the (cloaked) affiliate web link. Make certain all connect to various other pages of your website open up a new internet browser home window to make sure that the touchdown page remains open at all times.
3) Location the Sales content above the layer.
It’s very important for your conversion rate to maintain every one of the vital information and the SUBSCRIBE switch over the fold of the web page. The fold of a webpage is the point where a visitor would need to scroll down inside the internet browser window to see the continuing to be web content of the touchdown web page. Touchdown pages need to stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If someone is surfing the internet with a 640 x 480 resolution they would not see a woodland because of all the trees anyhow.
4) Web Content on Landing Pages.
Considering that the execution of the Quality Score by Pay Per Click advertising networks several marketers have seen their minimal quote costs skyrocket, because their landing pages do not satisfy the high quality criteria called for nowadays. Particularly Google Adwords calls for that people clicking on those web links have a “high quality experience” when striking the touchdown page of a marketer. The “bots” of the PPC networks check the landing web pages and the bordering items of the web site to establish if the needs of the high quality rules are satisfied or not. If your touchdown page is generally made from a chopped Photoshop image there is very little that assists to establish the top quality of your landing page. Consequently it is extremely crucial to have real message content on your landing pages to help Google as well as the other Pay Per Click networks to “review” your landing page appropriately and also to assign a top quality score.
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5) Page Navigating.