When doing Pay Per Click promoting the touchdown page plays a significant role in your success. A bad touchdown web page will certainly “kill” even the most targeted site visitor and he will certainly leave your site. With even more PPC advertisement networks putting a great deal of focus on “Quality Score” and associated pieces it comes to be even more vital to have an excellent transforming touchdown page. Right here is a quick list that will certainly assist you to evaluate your touchdown web pages as well as making much better ones if required.
1) Phone Call To Action
Are you informing your site visitors what to do or do you allow them determine just what they should do (more than likely leave your site making use of the wrong departure)? A clear contact us to action is needed (!) in making a great touchdown web page. The visitor needs to recognize instantly just what the (landing) web page is attempting to sell him/her. Usage really clear understandable text (very easy to understand). Use huge generic fonts and also eventually spice them up with unique graphics as well as icons. Take care refrain from doing over-do it, since you do not want your sales pitch to be lost in the center of a freakin’ “photo battle”.;-RRB-.
2) Match the look and feel of the existing website.
Under no conditions a touchdown web page should be entirely various in design compared to the rest of the internet site. Keep the exact same look and also the very same shades. You can play with the navigation bar a little bit and “hide” below the landing web page to lower the leak. You want your visitors to leave through the (cloaked) affiliate link. See to it all links to other pages of your website open up a new internet browser window to make sure that the touchdown page remains open at all times.
3) Place the Sales web content above the fold.
It’s essential for your conversion rate to maintain every one of the vital information as well as the SUBSCRIBE button above the layer of the page. The fold of a website is the factor where a site visitor would certainly have to scroll down inside the browser home window to see the continuing to be material of the touchdown page. Touchdown pages must adhere to a 800 x 600 resolution to satisfy 99% of all screen resolutions still out there. If someone is searching the internet with a 640 x 480 resolution they would certainly not see a forest as a result of all the trees anyway.
4) Material on Touchdown Pages.
Since the implementation of the High quality Score by PPC advertising networks several advertisers have actually seen their minimal bid prices skyrocket, because their touchdown pages do not satisfy the quality standards called for nowadays. Specifically Google Adwords calls for that people clicking on those links have a “high quality experience” when striking the touchdown page of an advertiser. The “bots” of the PPC networks check the touchdown web pages and also the bordering pieces of the site to establish if the demands of the high quality policies are fulfilled or not. If your landing web page is mainly made from a sliced Photoshop picture there is very little that helps to establish the quality of your touchdown web page. For that reason it is highly critical to have actual text material on your touchdown pages in order to help Google as well as the various other PPC networks to “review” your touchdown web page properly and also to designate a top quality rating.
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5) Page Navigation.
A touchdown web page should be thought about a part of an internet site. It for that reason needs the ability for the visitor to see the remainder of the internet site. Specific navigation pieces have to be in place to help with achieving an excellent top quality score. Two navigational links are the absolute minimum to have. A link to the “Homepage” as well as a link to the “Privacy Plan” are thought about to be vital. The even more links the far better. Include a link to a “Sitemap” in addition to a connect to an “Regarding us” page. Below is a cool little technique that assisted me to accomplish wonderful high quality scores. Include links to related items of the product you are attempting to promote. This type of web links evidently makes the perception that the touchdown page is truly part of an overall site as well as not simply an “add on”.