When doing PPC marketing the landing page plays a considerable role in your success. A poor landing web page will “eliminate” even one of the most targeted visitor and also he will leave your web site. With more PPC advertisement networks putting a lot of focus on “High quality Rating” and also associated items it becomes much more critical to have an excellent transforming landing web page. Below is a quick list that will help you to assess your landing pages as well as to make better ones if needed.
1) Call to Activity
Are you telling your visitors just what to do or do you let them choose just what they should do (probably leave your web site making use of the incorrect departure)? A clear call to activity is needed (!) in making an excellent landing page. The site visitor has to recognize right away what the (touchdown) page is aiming to market him/her. Use really clear understandable message (very understandable). Utilize large common font styles as well as at some point seasoning them up with unique graphics and icons. Take care refrain over-do it, since you do not want your sales pitch to be shed in the center of a freakin’ “photo war”.;-RRB-.
2) Suit the feel and look of the existing site.
Under no conditions a touchdown web page need to be completely various in style than the remainder of the internet site. Keep the very same look as well as the same colors. You can play with the navigating bar a little bit and also “hide” at the end of the touchdown web page to lower the leakage. You desire your site visitors to exit through the (masked) associate web link. See to it all connect to various other pages of your internet site open a new browser home window so that the landing page stays open whatsoever times.
3) Place the Sales material over the layer.
It’s extremely important for your conversion price to maintain all the important details and also the SUBSCRIBE button above the fold of the web page. The fold of a webpage is the factor where a visitor would certainly have to scroll down inside the browser window to see the remaining material of the landing page. Touchdown web pages need to stay with a 800 x 600 resolution to fulfill 99% of all display resolutions still available. If someone is browsing the web with a 640 x 480 resolution they would certainly not see a forest because of all the trees anyhow.
4) Content on Touchdown Pages.
Since the application of the Quality Score by PPC advertising networks lots of marketers have seen their minimum proposal prices skyrocket, since their landing web pages do not satisfy the quality standards needed nowadays. Particularly Google Adwords calls for that people clicking on those web links have a “high quality experience” when hitting the touchdown page of an advertiser. The “robots” of the Pay Per Click networks scan the landing web pages as well as the bordering pieces of the internet site to identify if the demands of the quality policies are satisfied or not. If your touchdown page is generally made from a sliced Photoshop picture there is not much that aids to establish the high quality of your touchdown page. Consequently it is highly critical to have real text web content on your touchdown web pages to assist Google and the other Pay Per Click networks to “review” your touchdown web page effectively and to appoint a top quality rating.
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5) Page Navigating.
A touchdown web page has to be thought about a part of a website. It therefore calls for the capability for the site visitor to go to the remainder of the site. Particular navigation pieces should remain in area in order to help with attaining a wonderful high quality rating. Two navigational web links are the outright minimum to have. A link to the “Homepage” as well as a connect to the “Personal privacy Plan” are thought about to be crucial. The more web links the better. Include a link to a “Sitemap” in addition to a connect to an “About us” web page. Right here is a cool little trick that helped me to attain excellent top quality scores. Add links to relevant items of the item you are attempting to advertise. This kind of web links evidently makes the perception that the touchdown web page is really part of an overall internet site and also not simply an “additional”.