When doing PPC advertising the touchdown web page plays a substantial function in your success. A negative touchdown page will certainly “eliminate” even one of the most targeted visitor and also he will certainly leave your internet site. With more Pay Per Click advertisement networks placing a great deal of emphasis on “Quality Rating” and related pieces it becomes even more critical to have a wonderful transforming touchdown page. Below is a quick list that will certainly aid you to assess your landing web pages and also making much better ones if required.
1) Phone Call To Activity
Are you informing your visitors what to do or do you let them choose what they should do (more than likely leave your site using the incorrect exit)? A clear call to action is required (!) in making a good landing web page. The visitor should recognize right away what the (touchdown) page is trying to market him/her. Usage really clear legible text (exceptionally easy to understand). Utilize huge generic font styles as well as eventually flavor them up with distinct graphics and also symbols. Beware refrain from doing over-do it, because you do not desire your sales pitch to be shed in the middle of a freakin’ “photo war”.;-RRB-.
2) Suit the look and feel of the existing web site.
Under no situations a touchdown web page ought to be absolutely different in layout than the remainder of the site. Keep the very same appearance and the same colors. You can have fun with the navigation bar a little as well as “conceal” below the touchdown web page to decrease the leak. You desire your visitors to exit via the (cloaked) affiliate web link. Make sure all connect to various other web pages of your internet site open up a brand-new web browser window so that the landing web page remains open in all times.
3) Location the Sales content over the fold.
It’s essential for your conversion price to keep all the vital information and also the SUBSCRIBE switch over the fold of the web page. The fold of a web page is the point where a visitor would have to scroll down inside the internet browser window to see the continuing to be web content of the touchdown web page. Landing pages ought to stick to a 800 x 600 resolution to meet 99% of all display resolutions still out there. If someone is browsing the web with a 640 x 480 resolution they would certainly not see a forest as a result of all the trees anyway.
4) Content on Touchdown Pages.
Because the execution of the High quality Score by PPC advertising networks numerous advertisers have seen their minimum quote prices go through the roof, because their landing web pages do not meet the high quality requirements required nowadays. Especially Google Adwords requires that people clicking on those web links have a “high quality experience” when striking the touchdown web page of a marketer. The “crawlers” of the PPC networks scan the landing pages and the surrounding items of the web site to figure out if the requirements of the quality guidelines are satisfied or otherwise. If your landing web page is generally made from a sliced up Photoshop image there is not much that assists to establish the top quality of your landing web page. For that reason it is extremely vital to have actual message web content on your touchdown web pages in order to help Google and also the various other PPC networks to “read” your touchdown web page correctly and also to assign a quality rating.
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5) Web Page Navigation.