When doing PPC advertising the landing page plays a substantial role in your success. A negative touchdown page will “kill” even the most targeted visitor and he will certainly leave your internet site. With even more Pay Per Click advertisement networks putting a lot of focus on “Quality Score” and relevant pieces it comes to be much more vital to have an excellent transforming touchdown page. Below is a fast checklist that will certainly aid you to examine your landing web pages and to make better ones if needed.
1) Phone Call To Activity
Are you telling your site visitors exactly what to do or do you allow them decide what they should do (probably leave your internet site making use of the wrong exit)? A clear phone call to activity is required (!) in making an excellent touchdown page. The visitor has to identify promptly what the (touchdown) web page is aiming to offer him/her. Use very clear understandable text (exceptionally understandable). Make use of big generic fonts and eventually spice them up with one-of-a-kind graphics as well as symbols. Take care refrain over-do it, because you do not want your sales pitch to be lost in the center of a freakin’ “image battle”.;-RRB-.
2) Match the look and feel of the existing web site.
Under no circumstances a landing page need to be absolutely different in design than the remainder of the site. Preserve the exact same appearance and the same colors. You can play with the navigating bar a little bit and “conceal” at the end of the landing page to minimize the leakage. You desire your site visitors to exit through the (masked) associate web link. Make sure all links to various other pages of your site open a brand-new web browser window so that the landing web page stays open at all times.
3) Place the Sales material above the layer.
It’s crucial for your conversion rate to maintain every one of the crucial details as well as the JOIN switch over the layer of the page. The fold of a website is the factor where a visitor would certainly have to scroll down inside the browser home window to see the remaining web content of the touchdown web page. Landing pages must stick to a 800 x 600 resolution to satisfy 99% of all screen resolutions still available. If someone is searching the internet with a 640 x 480 resolution they would not see a woodland due to all the trees anyway.
4) Content on Touchdown Pages.
Considering that the application of the Quality Score by Pay Per Click advertising and marketing networks lots of advertisers have seen their minimum proposal costs skyrocket, due to the fact that their landing web pages do not fulfill the high quality requirements needed nowadays. Especially Google Adwords requires that people clicking those web links have a “quality experience” when hitting the touchdown page of an advertiser. The “robots” of the PPC networks check the touchdown web pages and also the bordering items of the site to identify if the requirements of the quality rules are satisfied or not. If your touchdown page is mostly made from a chopped Photoshop photo there is not much that aids to establish the top quality of your touchdown web page. For that reason it is highly critical to have actual text web content on your touchdown web pages to assist Google as well as the various other PPC networks to “read” your touchdown page appropriately and to assign a top quality score.
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5) Page Navigating.