When doing PPC advertising the touchdown web page plays a considerable role in your success. A negative landing web page will “kill” even the most targeted visitor and he will leave your web site. With even more Pay Per Click ad networks placing a great deal of focus on “Top quality Score” and associated items it comes to be a lot more important to have a wonderful transforming touchdown page. Right here is a quick list that will aid you to examine your touchdown web pages and also to make much better ones if required.
1) Call to Activity
Are you telling your visitors what to do or do you allow them determine just what they should do (most likely leave your site utilizing the wrong exit)? A clear contact us to activity is essential (!) in making a great touchdown page. The visitor should recognize quickly exactly what the (landing) web page is trying to market him/her. Usage extremely clear readable text (extremely understandable). Use large common typefaces and at some point flavor them up with unique graphics and also symbols. Be careful refrain from doing over-do it, since you do not want your sales pitch to be lost in the middle of a freakin’ “picture war”.;-RRB-.
2) Match the feel and look of the existing website.
Under no circumstances a touchdown page ought to be absolutely different in layout than the remainder of the site. Preserve the exact same look as well as the exact same colors. You can play with the navigation bar a bit as well as “conceal” at the bottom of the touchdown page to decrease the leakage. You want your site visitors to exit through the (cloaked) associate link. Make certain all links to other pages of your website open a brand-new web browser home window to ensure that the touchdown page stays open in any way times.
3) Location the Sales material above the layer.
It’s extremely important for your conversion price to maintain all the vital details as well as the SIGN UP button above the layer of the web page. The fold of a page is the factor where a visitor would have to scroll down inside the browser home window to see the continuing to be web content of the landing web page. Landing pages ought to adhere to a 800 x 600 resolution to fulfill 99% of all screen resolutions still out there. If somebody is browsing the web with a 640 x 480 resolution they would certainly not see a forest because of all the trees anyway.
4) Content on Landing Pages.
Considering that the application of the High quality Score by Pay Per Click marketing networks lots of marketers have actually seen their minimal proposal costs skyrocket, since their touchdown pages do not fulfill the top quality standards required nowadays. Specifically Google Adwords needs that individuals clicking those links have a “quality experience” when hitting the landing page of a marketer. The “robots” of the PPC networks scan the landing web pages and also the bordering pieces of the website to figure out if the needs of the quality guidelines are met or not. If your landing web page is generally made from a sliced up Photoshop image there is very little that helps to establish the high quality of your landing web page. Therefore it is extremely essential to have real message content on your touchdown web pages in order to help Google as well as the other PPC networks to “check out” your landing page properly and to designate a high quality rating.
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5) Web Page Navigation.