When doing PPC marketing the landing web page plays a considerable role in your success. A bad landing page will “kill” also one of the most targeted site visitor as well as he will leave your website. With even more PPC advertisement networks putting a great deal of focus on “High quality Score” and relevant pieces it comes to be a lot more important to have a wonderful transforming landing page. Right here is a quick checklist that will certainly aid you to assess your touchdown web pages and also to earn much better ones if needed.
1) Call to Activity
Are you informing your site visitors exactly what to do or do you allow them choose exactly what they should do (most likely leave your internet site utilizing the wrong exit)? A clear call to action is required (!) in making a great landing web page. The visitor needs to identify promptly what the (touchdown) page is aiming to sell him/her. Use extremely clear understandable message (very understandable). Use large common fonts and also eventually flavor them up with unique graphics and also symbols. Take care not do over-do it, due to the fact that you do not want your sales pitch to be shed in the center of a freakin’ “image war”.;-RRB-.
2) Suit the look of the existing internet site.
Under no conditions a touchdown web page ought to be entirely different in design than the remainder of the website. Maintain the exact same appearance as well as the same shades. You could play with the navigating bar a little and “hide” below the landing web page to reduce the leakage. You desire your visitors to exit through the (cloaked) associate web link. Make certain all connect to various other web pages of your site open a new web browser home window to make sure that the landing web page remains open in any way times.
3) Place the Sales web content above the layer.
It’s very important for your conversion price to keep all of the essential information and also the SIGN UP button above the fold of the web page. The fold of a webpage is the point where a visitor would certainly need to scroll down inside the browser window to see the continuing to be content of the touchdown web page. Landing pages should stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still available. If someone is browsing the web with a 640 x 480 resolution they would not see a forest due to all the trees anyhow.
4) Content on Touchdown Pages.
Considering that the implementation of the Quality Rating by PPC advertising networks several advertisers have seen their minimal bid rates skyrocket, because their touchdown pages do not meet the quality standards called for nowadays. Especially Google Adwords requires that people clicking on those links have a “quality experience” when striking the touchdown web page of a marketer. The “crawlers” of the Pay Per Click networks check the touchdown web pages and also the bordering pieces of the internet site to determine if the needs of the high quality rules are satisfied or otherwise. If your landing web page is mainly made from a sliced Photoshop picture there is very little that aids to establish the quality of your touchdown web page. Therefore it is extremely important to have actual text material on your landing web pages to assist Google and also the various other Pay Per Click networks to “review” your landing page correctly and to assign a top quality score.
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5) Page Navigation.