When doing PPC promoting the landing web page plays a considerable role in your success. A bad touchdown page will “eliminate” even one of the most targeted visitor as well as he will leave your web site. With even more PPC advertisement networks putting a great deal of focus on “Quality Score” as well as related pieces it becomes much more crucial to have a terrific transforming landing web page. Below is a quick checklist that will help you to examine your landing pages and to earn far better ones if needed.
1) Call to Action
Are you telling your site visitors what to do or do you let them decide just what they should do (most likely leave your website using the wrong exit)? A clear call to action is necessary (!) in making a great landing web page. The visitor has to recognize right away what the (touchdown) web page is aiming to market him/her. Use very clear readable message (exceptionally easy to understand). Utilize large generic fonts and ultimately spice them up with one-of-a-kind graphics and also icons. Be careful refrain over-do it, since you do not desire your sales pitch to be lost in the center of a freakin’ “picture battle”.;-RRB-.
2) Match the look of the existing web site.
Under no circumstances a touchdown web page must be completely different in design compared to the remainder of the web site. Keep the exact same look and also the very same colors. You could play with the navigating bar a little bit and also “hide” below the landing page to lower the leakage. You desire your site visitors to leave through the (cloaked) associate web link. Make certain all links to other pages of your web site open up a new internet browser window to ensure that the touchdown page remains open in all times.
3) Area the Sales material over the layer.
It’s essential for your conversion price to maintain all of the crucial details and also the SIGN UP button above the fold of the web page. The layer of a webpage is the factor where a visitor would certainly have to scroll down inside the browser home window to see the continuing to be material of the touchdown web page. Landing web pages need to stay with a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If someone is searching the internet with a 640 x 480 resolution they would not see a woodland because of all the trees anyway.
4) Web Content on Touchdown Pages.
Given that the execution of the Quality Score by PPC marketing networks lots of advertisers have actually seen their minimum bid prices go through the roof, since their touchdown pages do not fulfill the high quality requirements required nowadays. Especially Google Adwords requires that people clicking on those web links have a “high quality experience” when striking the landing web page of a marketer. The “crawlers” of the PPC networks check the touchdown web pages and also the bordering items of the web site to determine if the demands of the quality rules are satisfied or not. If your landing web page is mostly made from a sliced up Photoshop picture there is very little that aids to identify the high quality of your touchdown web page. For that reason it is highly important to have real text web content on your touchdown pages in order to help Google and the various other PPC networks to “check out” your touchdown web page effectively as well as to appoint a high quality score.
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5) Web Page Navigation.