When doing Pay Per Click marketing the landing web page plays a substantial role in your success. A poor landing page will certainly “eliminate” also the most targeted site visitor and he will certainly leave your site. With more Pay Per Click ad networks putting a lot of emphasis on “Top quality Score” as well as related pieces it becomes much more crucial to have a wonderful transforming landing page. Right here is a quick list that will assist you to evaluate your touchdown pages and also to earn far better ones if needed.
1) Call to Action
Are you informing your visitors exactly what to do or do you let them choose exactly what they should do (probably leave your web site making use of the wrong leave)? A clear phone call to activity is required (!) in making a great touchdown web page. The visitor has to recognize immediately what the (landing) web page is attempting to sell him/her. Usage extremely clear understandable text (incredibly understandable). Use big common fonts and ultimately spice them up with one-of-a-kind graphics and also icons. Take care not do over-do it, since you do not desire your sales pitch to be lost in the middle of a freakin’ “picture battle”.;-RRB-.
2) Suit the feel and look of the existing web site.
Under no circumstances a touchdown web page should be absolutely different in layout compared to the remainder of the internet site. Keep the very same appearance and the same colors. You could have fun with the navigation bar a bit as well as “hide” at the end of the landing page to minimize the leakage. You desire your visitors to leave via the (cloaked) associate web link. See to it all links to various other web pages of your web site open up a new browser window so that the landing page remains open in any way times.
3) Area the Sales web content over the layer.
It’s essential for your conversion rate to keep all of the important information and also the SIGN UP switch over the fold of the web page. The layer of a page is the point where a visitor would have to scroll down inside the internet browser home window to see the continuing to be content of the landing page. Landing pages should stick to a 800 x 600 resolution to meet 99% of all display resolutions still available. If someone is browsing the web with a 640 x 480 resolution they would not see a woodland due to all the trees anyhow.
4) Content on Touchdown Pages.
Since the application of the High quality Score by PPC advertising networks numerous marketers have actually seen their minimal bid prices go through the roof, since their landing pages do not satisfy the top quality standards called for nowadays. Specifically Google Adwords calls for that individuals clicking on those web links have a “high quality experience” when hitting the touchdown web page of a marketer. The “bots” of the PPC networks check the touchdown pages and the surrounding pieces of the web site to identify if the needs of the quality guidelines are fulfilled or otherwise. If your touchdown page is mainly made from a chopped Photoshop image there is not much that helps to figure out the quality of your landing web page. As a result it is extremely critical to have real text content on your landing pages to help Google as well as the other PPC networks to “review” your touchdown page properly and also to assign a quality score.
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5) Page Navigation.