When doing Pay Per Click advertising the landing web page plays a considerable role in your success. A negative touchdown page will “eliminate” also one of the most targeted site visitor as well as he will certainly leave your internet site. With more Pay Per Click advertisement networks putting a great deal of focus on “Top quality Score” and related pieces it becomes even more critical to have a wonderful converting landing page. Right here is a quick checklist that will certainly aid you to assess your landing pages and also making far better ones if needed.
1) Phone Call To Activity
Are you telling your visitors what to do or do you allow them choose what they should do (probably leave your web site making use of the wrong departure)? A clear contact us to action is needed (!) in making a good touchdown web page. The visitor needs to acknowledge right away what the (touchdown) page is trying to sell him/her. Usage very clear legible message (very understandable). Make use of large common fonts as well as eventually seasoning them up with one-of-a-kind graphics and also icons. Take care refrain over-do it, due to the fact that you do not want your sales pitch to be lost in the center of a freakin’ “picture war”.;-RRB-.
2) Match the look and feel of the existing website.
Under no circumstances a landing web page ought to be totally different in design compared to the remainder of the website. Keep the same appearance and the exact same shades. You could play with the navigating bar a little and also “hide” at the end of the touchdown page to decrease the leakage. You want your site visitors to exit via the (cloaked) associate link. Make certain all links to other web pages of your site open up a brand-new browser window to make sure that the touchdown page stays open whatsoever times.
3) Place the Sales web content over the fold.
It’s very important for your conversion rate to maintain every one of the essential info as well as the SIGN UP switch above the fold of the page. The fold of a page is the point where a visitor would certainly have to scroll down inside the browser home window to see the remaining content of the landing web page. Touchdown pages ought to stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If somebody is browsing the web with a 640 x 480 resolution they would certainly not see a woodland as a result of all the trees anyway.
4) Content on Landing Pages.
Since the implementation of the Top quality Rating by Pay Per Click advertising networks numerous advertisers have seen their minimal bid prices skyrocket, since their landing pages do not meet the quality requirements called for nowadays. Particularly Google Adwords requires that individuals clicking on those links have a “quality experience” when hitting the touchdown page of an advertiser. The “crawlers” of the Pay Per Click networks scan the touchdown pages and also the bordering pieces of the internet site to figure out if the requirements of the top quality guidelines are satisfied or otherwise. If your landing page is mostly made from a sliced Photoshop picture there is very little that aids to determine the quality of your touchdown page. For that reason it is very critical to have actual message material on your landing web pages to help Google and the various other PPC networks to “read” your landing page properly as well as to designate a top quality rating.
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5) Web Page Navigating.