When doing PPC marketing the touchdown page plays a substantial role in your success. A poor touchdown page will “eliminate” even one of the most targeted site visitor as well as he will certainly leave your site. With even more PPC advertisement networks putting a lot of emphasis on “Quality Score” as well as related items it comes to be even more important to have a terrific transforming touchdown web page. Right here is a quick checklist that will aid you to examine your touchdown web pages and making much better ones if needed.
1) Phone Call To Activity
Are you telling your visitors exactly what to do or do you let them determine just what they should do (probably leave your website utilizing the incorrect departure)? A clear contact us to action is essential (!) in making a good landing web page. The visitor should acknowledge instantly exactly what the (landing) web page is aiming to market him/her. Usage extremely clear readable text (extremely easy to understand). Use big common typefaces and also eventually flavor them up with special graphics as well as icons. Take care not do over-do it, because you do not desire your sales pitch to be lost in the middle of a freakin’ “image battle”.;-RRB-.
2) Suit the look and feel of the existing web site.
Under no situations a landing page need to be completely various in design than the rest of the site. Maintain the exact same appearance and the very same colors. You could play with the navigation bar a bit and also “hide” at the end of the touchdown web page to lower the leakage. You want your visitors to leave through the (masked) associate link. Ensure all connect to various other web pages of your internet site open a new browser window so that the landing page stays open in all times.
3) Location the Sales web content over the layer.
It’s very important for your conversion rate to maintain all of the crucial information and also the SUBSCRIBE button over the fold of the page. The fold of a web page is the factor where a site visitor would have to scroll down inside the internet browser home window to see the remaining content of the landing page. Landing web pages need to stick to a 800 x 600 resolution to satisfy 99% of all display resolutions still out there. If someone is surfing the internet with a 640 x 480 resolution they would certainly not see a forest because of all the trees anyway.
4) Web Content on Landing Pages.
Considering that the application of the High quality Rating by PPC marketing networks lots of marketers have seen their minimal bid prices skyrocket, due to the fact that their landing pages do not satisfy the quality standards needed nowadays. Especially Google Adwords requires that people clicking on those web links have a “high quality experience” when striking the landing page of an advertiser. The “robots” of the Pay Per Click networks scan the touchdown pages as well as the surrounding items of the website to establish if the needs of the high quality policies are met or otherwise. If your touchdown web page is mainly made from a chopped Photoshop picture there is very little that aids to figure out the high quality of your touchdown page. As a result it is highly crucial to have actual message content on your landing web pages to help Google as well as the other PPC networks to “read” your landing web page correctly as well as to designate a quality score.
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5) Page Navigation.