When doing Pay Per Click advertising the touchdown web page plays a substantial role in your success. A bad touchdown page will certainly “kill” also the most targeted visitor as well as he will certainly leave your site. With more Pay Per Click advertisement networks placing a lot of emphasis on “High quality Score” as well as associated items it comes to be much more vital to have a great converting landing web page. Below is a fast checklist that will certainly aid you to evaluate your touchdown web pages and to make far better ones if needed.
1) Call to Action
Are you telling your site visitors just what to do or do you allow them choose what they should do (more than likely leave your web site utilizing the wrong exit)? A clear call to action is required (!) in making a good touchdown page. The site visitor should identify quickly what the (touchdown) web page is trying to sell him/her. Usage really clear understandable message (extremely understandable). Utilize large generic typefaces as well as ultimately spice them up with distinct graphics and symbols. Take care not do over-do it, since you do not want your sales pitch to be lost in the center of a freakin’ “picture war”.;-RRB-.
2) Match the look of the existing internet site.
Under no circumstances a touchdown page need to be absolutely different in design compared to the remainder of the website. Keep the exact same appearance and the exact same colors. You can play with the navigation bar a little bit and “conceal” below the landing page to reduce the leak. You desire your visitors to leave via the (cloaked) affiliate web link. Make certain all links to other pages of your internet site open up a new browser home window so that the landing page remains open whatsoever times.
3) Location the Sales content over the fold.
It’s crucial for your conversion price to keep all of the essential details as well as the REGISTER button above the fold of the page. The layer of a web page is the factor where a site visitor would certainly need to scroll down inside the internet browser home window to see the remaining content of the touchdown page. Touchdown pages ought to stay with a 800 x 600 resolution to fulfill 99% of all screen resolutions still available. If someone is searching the internet with a 640 x 480 resolution they would certainly not see a forest as a result of all the trees anyhow.
4) Web Content on Landing Pages.
Given that the execution of the Quality Rating by Pay Per Click advertising networks lots of advertisers have seen their minimal quote prices skyrocket, since their landing web pages do not satisfy the top quality criteria needed nowadays. Particularly Google Adwords calls for that individuals clicking those links have a “quality experience” when hitting the touchdown web page of a marketer. The “robots” of the PPC networks scan the landing pages as well as the surrounding items of the internet site to identify if the requirements of the quality guidelines are satisfied or not. If your touchdown page is generally made from a chopped Photoshop image there is very little that aids to determine the top quality of your touchdown web page. For that reason it is highly critical to have real text content on your landing pages to help Google and the various other PPC networks to “review” your touchdown web page correctly and to designate a quality score.
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5) Page Navigation.
A landing page has to be thought about a part of a website. It for that reason calls for the capability for the site visitor to check out the rest of the website. Certain navigating pieces have to be in area in order to help with achieving a terrific quality score. 2 navigational links are the absolute minimum to have. A link to the “Homepage” as well as a link to the “Personal privacy Plan” are considered to be vital. The more links the much better. Include a link to a “Sitemap” as well as a link to an “About us” page. Right here is a cool little technique that assisted me to achieve fantastic quality scores. Include connect to relevant products of the item you are attempting to promote. This kind of web links obviously makes the impression that the landing page is truly part of a total internet site and also not just an “additional”.