When doing Pay Per Click marketing the landing web page plays a considerable duty in your success. A poor touchdown web page will “eliminate” also one of the most targeted visitor and he will leave your web site. With more Pay Per Click advertisement networks placing a lot of emphasis on “High quality Rating” as well as related pieces it becomes a lot more important to have a great converting touchdown web page. Right here is a quick checklist that will aid you to review your landing pages and also making far better ones if required.
1) Phone Call To Activity
Are you telling your site visitors just what to do or do you let them determine what they should do (probably leave your website making use of the wrong leave)? A clear contact us to activity is needed (!) in making a great landing web page. The visitor needs to identify instantly exactly what the (landing) page is aiming to market him/her. Use extremely clear understandable text (incredibly easy to understand). Use large common typefaces and at some point flavor them up with one-of-a-kind graphics and symbols. Take care not do over-do it, due to the fact that you do not desire your sales pitch to be shed in the center of a freakin’ “picture war”.;-RRB-.
2) Suit the feel and look of the existing internet site.
Under no conditions a landing web page should be totally various in layout compared to the remainder of the internet site. Keep the same appearance and the same shades. You can play with the navigating bar a bit and “conceal” below the touchdown web page to reduce the leakage. You want your visitors to exit via the (cloaked) associate link. Ensure all connect to various other web pages of your website open up a new web browser home window to ensure that the touchdown web page remains open in all times.
3) Area the Sales web content above the fold.
It’s very important for your conversion rate to keep every one of the essential details and also the JOIN button above the fold of the page. The fold of a webpage is the factor where a site visitor would have to scroll down inside the internet browser home window to see the staying web content of the landing web page. Touchdown pages need to stick to a 800 x 600 resolution to satisfy 99% of all display resolutions still out there. If someone is browsing the internet with a 640 x 480 resolution they would certainly not see a woodland because of all the trees anyway.
4) Material on Touchdown Pages.
Given that the execution of the Quality Score by Pay Per Click advertising networks numerous advertisers have seen their minimum quote prices skyrocket, since their touchdown pages do not meet the top quality criteria needed nowadays. Especially Google Adwords calls for that people clicking those links have a “high quality experience” when striking the touchdown web page of a marketer. The “robots” of the Pay Per Click networks check the touchdown web pages as well as the bordering pieces of the web site to determine if the demands of the high quality guidelines are met or otherwise. If your landing page is mainly made from a sliced Photoshop photo there is very little that helps to establish the top quality of your touchdown web page. Therefore it is very important to have actual text content on your touchdown pages in order to help Google and the various other PPC networks to “review” your touchdown web page correctly and to assign a top quality score.
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5) Page Navigation.
A landing page needs to be thought about a component of a web site. It consequently needs the ability for the visitor to visit the rest of the internet site. Particular navigation pieces should be in place to assist with attaining an excellent top quality rating. 2 navigational web links are the absolute minimum to have. A link to the “Homepage” as well as a connect to the “Personal privacy Plan” are taken into consideration to be important. The even more web links the better. Include a connect to a “Sitemap” in addition to a link to an “Regarding us” page. Here is a cool little method that aided me to attain great high quality scores. Include links to related products of the product you are trying to promote. This sort of web links obviously makes the impression that the touchdown web page is really part of a total internet site as well as not just an “add on”.