When doing Pay Per Click marketing the touchdown web page plays a significant role in your success. A negative landing page will “eliminate” even one of the most targeted site visitor and also he will leave your internet site. With more Pay Per Click advertisement networks putting a great deal of emphasis on “Quality Score” and related pieces it becomes a lot more crucial to have a great transforming landing web page. Below is a quick checklist that will assist you to evaluate your landing web pages and making much better ones if required.
1) Phone Call To Activity
Are you telling your visitors what to do or do you let them determine what they should do (more than likely leave your site using the wrong departure)? A clear call to activity is needed (!) in making a good landing web page. The site visitor needs to acknowledge right away just what the (touchdown) web page is trying to offer him/her. Usage very clear understandable message (incredibly easy to understand). Use huge generic font styles and ultimately spice them up with special graphics and icons. Take care not do over-do it, because you do not desire your sales pitch to be shed in the middle of a freakin’ “picture battle”.;-RRB-.
2) Suit the feel and look of the existing website.
Under no conditions a landing web page should be totally various in design compared to the rest of the site. Maintain the very same appearance and the same colors. You could play with the navigation bar a little as well as “conceal” at the bottom of the touchdown web page to lower the leak. You want your site visitors to leave with the (cloaked) affiliate link. See to it all connect to other web pages of your website open a new browser home window to ensure that the landing page stays open whatsoever times.
3) Place the Sales web content above the fold.
It’s extremely important for your conversion price to keep all of the crucial details and also the REGISTER button above the fold of the web page. The layer of a webpage is the point where a site visitor would have to scroll down inside the browser window to see the staying web content of the touchdown page. Landing web pages need to stick to a 800 x 600 resolution to fulfill 99% of all display resolutions still out there. If someone is browsing the web with a 640 x 480 resolution they would certainly not see a forest as a result of all the trees anyway.
4) Material on Touchdown Pages.
Since the application of the Quality Rating by Pay Per Click advertising networks many advertisers have seen their minimum quote rates go through the roof, due to the fact that their touchdown pages do not satisfy the high quality requirements needed nowadays. Specifically Google Adwords calls for that people clicking on those links have a “high quality experience” when hitting the landing page of a marketer. The “crawlers” of the PPC networks check the landing pages as well as the surrounding pieces of the internet site to identify if the demands of the high quality regulations are fulfilled or not. If your landing web page is mostly made from a chopped Photoshop picture there is not much that helps to establish the quality of your touchdown page. Therefore it is highly essential to have real text content on your landing pages to help Google and the other Pay Per Click networks to “read” your landing page correctly and to assign a quality score.
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5) Page Navigating.
A touchdown web page should be considered a part of a site. It as a result calls for the capability for the visitor to check out the rest of the internet site. Specific navigating items have to be in area in order to help with achieving a great high quality score. 2 navigational web links are the absolute minimum to have. A connect to the “Homepage” and a connect to the “Privacy Plan” are thought about to be important. The more web links the much better. Include a link to a “Sitemap” along with a connect to an “Concerning us” page. Right here is a cool little trick that assisted me to attain fantastic high quality scores. Include connect to related items of the product you are trying to advertise. This sort of web links apparently makes the impression that the landing web page is really component of an overall site as well as not simply an “add”.