When doing PPC advertising the touchdown web page plays a considerable role in your success. A negative landing web page will certainly “kill” even the most targeted visitor and also he will leave your website. With more Pay Per Click ad networks placing a lot of emphasis on “Quality Score” and also associated pieces it comes to be a lot more crucial to have a great converting touchdown web page. Right here is a fast checklist that will help you to evaluate your touchdown pages and making better ones if required.
1) Call to Action
Are you informing your site visitors what to do or do you allow them choose just what they should do (most likely leave your web site using the incorrect leave)? A clear phone call to action is necessary (!) in making a great touchdown page. The visitor should identify promptly just what the (landing) page is trying to sell him/her. Use very clear understandable message (very easy to understand). Utilize huge generic typefaces and also ultimately flavor them up with distinct graphics and symbols. Beware refrain over-do it, because you do not desire your sales pitch to be lost in the middle of a freakin’ “image war”.;-RRB-.
2) Suit the look of the existing website.
Under no scenarios a landing web page must be completely different in design than the remainder of the site. Maintain the exact same look and also the exact same shades. You can play with the navigation bar a little and also “hide” below the touchdown page to lower the leak. You want your site visitors to exit with the (cloaked) affiliate link. See to it all connect to other web pages of your internet site open up a brand-new browser window to make sure that the touchdown page stays open at all times.
3) Area the Sales web content over the layer.
It’s crucial for your conversion price to maintain every one of the vital info and also the SIGN UP button over the fold of the page. The fold of a web page is the point where a site visitor would need to scroll down inside the browser window to see the continuing to be web content of the landing web page. Landing web pages ought to stay with a 800 x 600 resolution to meet 99% of all display resolutions still available. If somebody is browsing the web with a 640 x 480 resolution they would certainly not see a forest because of all the trees anyhow.
4) Web Content on Landing Pages.
Since the execution of the High quality Rating by PPC marketing networks lots of advertisers have actually seen their minimum proposal costs skyrocket, since their touchdown pages do not satisfy the high quality criteria needed nowadays. Specifically Google Adwords needs that individuals clicking those web links have a “high quality experience” when hitting the landing page of a marketer. The “robots” of the PPC networks check the touchdown web pages as well as the surrounding items of the web site to establish if the requirements of the high quality policies are satisfied or otherwise. If your landing page is primarily made from a sliced up Photoshop picture there is very little that assists to identify the quality of your touchdown web page. For that reason it is highly important to have actual text content on your landing web pages to assist Google as well as the various other Pay Per Click networks to “check out” your landing page effectively as well as to assign a quality score.
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5) Web Page Navigation.