When doing PPC marketing the landing page plays a substantial function in your success. A poor landing web page will “eliminate” even the most targeted visitor as well as he will leave your website. With more PPC ad networks placing a lot of emphasis on “Top quality Rating” and also relevant items it comes to be even more essential to have a wonderful converting landing page. Here is a quick checklist that will assist you to assess your touchdown pages and also making much better ones if required.
1) Call to Activity
Are you telling your site visitors what to do or do you allow them choose just what they should do (most likely leave your site making use of the wrong leave)? A clear contact us to activity is necessary (!) in making an excellent landing page. The site visitor should acknowledge promptly just what the (landing) web page is attempting to sell him/her. Use very clear understandable message (very understandable). Make use of big common fonts and also ultimately spice them up with special graphics and symbols. Take care not do over-do it, since you do not want your sales pitch to be shed in the center of a freakin’ “photo battle”.;-RRB-.
2) Suit the look and feel of the existing internet site.
Under no circumstances a landing web page must be entirely various in layout than the rest of the web site. Maintain the very same appearance and also the very same shades. You can play with the navigating bar a little and also “conceal” below the landing web page to minimize the leakage. You desire your site visitors to leave with the (cloaked) associate link. Ensure all links to various other web pages of your internet site open up a brand-new internet browser window so that the touchdown page stays open at all times.
3) Area the Sales content over the fold.
It’s essential for your conversion rate to keep every one of the vital info and the SUBSCRIBE button over the layer of the web page. The fold of a web page is the factor where a visitor would certainly need to scroll down inside the browser home window to see the staying web content of the touchdown web page. Landing pages ought to stick to a 800 x 600 resolution to fulfill 99% of all display resolutions still out there. If somebody is searching the web with a 640 x 480 resolution they would certainly not see a woodland because of all the trees anyway.
4) Content on Landing Pages.
Given that the application of the Top quality Score by PPC marketing networks many advertisers have seen their minimum bid costs skyrocket, because their touchdown pages do not satisfy the high quality requirements required nowadays. Particularly Google Adwords calls for that individuals clicking on those web links have a “top quality experience” when hitting the touchdown web page of an advertiser. The “robots” of the PPC networks scan the touchdown web pages as well as the surrounding pieces of the internet site to determine if the needs of the quality policies are satisfied or otherwise. If your touchdown page is generally made from a chopped Photoshop picture there is very little that helps to figure out the high quality of your touchdown web page. As a result it is very critical to have actual text material on your landing web pages to help Google as well as the various other Pay Per Click networks to “read” your landing web page effectively and also to appoint a quality score.
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5) Web Page Navigation.
A landing web page needs to be thought about a component of a site. It therefore needs the capacity for the site visitor to see the rest of the website. Particular navigating pieces need to be in area in order to help with achieving an excellent quality rating. Two navigational links are the absolute minimum to have. A connect to the “Homepage” and also a connect to the “Privacy Plan” are thought about to be important. The even more links the much better. Consist of a link to a “Sitemap” along with a connect to an “About us” page. Below is a cool little trick that assisted me to achieve great top quality scores. Add links to related products of the product you are aiming to promote. This type of links obviously makes the perception that the landing web page is truly part of a total website as well as not just an “add on”.