When doing Pay Per Click promoting the landing web page plays a considerable function in your success. A bad touchdown page will “eliminate” even the most targeted site visitor as well as he will leave your site. With more PPC advertisement networks placing a great deal of focus on “Quality Score” as well as related pieces it comes to be even more important to have a wonderful transforming touchdown web page. Right here is a quick checklist that will certainly help you to examine your landing pages and also to earn better ones if required.
1) Call to Action
Are you informing your visitors what to do or do you let them decide exactly what they should do (more than likely leave your site making use of the incorrect exit)? A clear phone call to action is needed (!) in making a great touchdown web page. The site visitor has to recognize instantly just what the (landing) page is attempting to sell him/her. Use really clear readable text (incredibly easy to understand). Make use of big generic fonts and eventually flavor them up with distinct graphics and icons. Beware refrain from doing over-do it, since you do not desire your sales pitch to be lost in the middle of a freakin’ “picture war”.;-RRB-.
2) Suit the look of the existing web site.
Under no conditions a touchdown web page must be absolutely various in style than the rest of the web site. Preserve the same appearance as well as the exact same colors. You could play with the navigation bar a little and also “hide” at the bottom of the touchdown web page to minimize the leakage. You want your visitors to exit via the (cloaked) associate web link. See to it all connect to other web pages of your internet site open a new web browser home window to make sure that the landing web page remains open in any way times.
3) Area the Sales web content above the layer.
It’s very important for your conversion price to maintain all of the vital info and also the SUBSCRIBE switch above the layer of the web page. The layer of a webpage is the point where a site visitor would certainly have to scroll down inside the browser home window to see the continuing to be content of the touchdown web page. Landing web pages need to stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If someone is searching the internet with a 640 x 480 resolution they would not see a forest because of all the trees anyhow.
4) Material on Landing Pages.
Because the implementation of the Quality Score by Pay Per Click marketing networks many marketers have seen their minimal bid rates skyrocket, since their landing web pages do not meet the high quality standards required nowadays. Especially Google Adwords calls for that individuals clicking on those links have a “quality experience” when hitting the landing web page of a marketer. The “robots” of the Pay Per Click networks scan the touchdown web pages as well as the surrounding items of the site to determine if the requirements of the top quality rules are fulfilled or not. If your touchdown web page is primarily made from a sliced up Photoshop picture there is very little that aids to figure out the high quality of your landing web page. As a result it is very important to have real message web content on your touchdown web pages in order to help Google as well as the various other PPC networks to “review” your touchdown web page effectively and to assign a high quality rating.
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5) Page Navigating.
A touchdown web page has to be considered a part of a site. It consequently calls for the ability for the visitor to see the rest of the internet site. Certain navigation pieces have to remain in place to assist with achieving a wonderful quality score. 2 navigational web links are the outright minimum to have. A link to the “Homepage” and a connect to the “Personal privacy Plan” are taken into consideration to be essential. The even more links the better. Include a link to a “Sitemap” as well as a connect to an “Regarding us” page. Here is a cool little technique that assisted me to accomplish great high quality ratings. Add links to related items of the item you are attempting to advertise. This kind of web links obviously makes the impact that the landing web page is really component of a general web site and also not simply an “additional”.