When doing PPC marketing the landing page plays a considerable role in your success. A bad landing web page will “kill” also one of the most targeted site visitor and also he will certainly leave your web site. With even more Pay Per Click ad networks putting a great deal of focus on “Top quality Rating” and also associated pieces it becomes even more important to have a wonderful transforming touchdown web page. Here is a quick checklist that will certainly assist you to assess your touchdown web pages and to make far better ones if needed.
1) Phone Call To Action
Are you informing your site visitors just what to do or do you let them determine just what they should do (most likely leave your web site using the incorrect departure)? A clear phone call to activity is necessary (!) in making a good landing web page. The site visitor needs to acknowledge right away just what the (landing) web page is trying to market him/her. Usage extremely clear understandable text (very understandable). Utilize big common typefaces as well as at some point seasoning them up with special graphics and symbols. Be careful not do over-do it, since you do not want your sales pitch to be shed in the middle of a freakin’ “image war”.;-RRB-.
2) Suit the look of the existing web site.
Under no circumstances a landing web page ought to be absolutely different in layout than the rest of the internet site. Maintain the exact same appearance and also the exact same shades. You can have fun with the navigation bar a bit as well as “conceal” at the end of the touchdown page to minimize the leakage. You want your site visitors to exit via the (masked) associate link. Make certain all links to other pages of your site open up a new browser window to ensure that the touchdown page stays open in all times.
3) Place the Sales content above the layer.
It’s essential for your conversion rate to maintain all the essential information and the REGISTER button over the layer of the web page. The fold of a website is the factor where a site visitor would have to scroll down inside the internet browser window to see the staying content of the touchdown page. Landing pages need to adhere to a 800 x 600 resolution to fulfill 99% of all display resolutions still available. If somebody is searching the internet with a 640 x 480 resolution they would not see a woodland due to all the trees anyway.
4) Material on Landing Pages.
Because the execution of the High quality Score by Pay Per Click advertising networks lots of marketers have seen their minimal bid costs go through the roof, since their landing pages do not meet the top quality requirements needed nowadays. Especially Google Adwords requires that people clicking on those links have a “top quality experience” when hitting the landing page of an advertiser. The “crawlers” of the PPC networks check the landing pages as well as the surrounding items of the site to establish if the requirements of the high quality rules are met or not. If your landing page is mostly made from a chopped Photoshop photo there is not much that aids to figure out the quality of your landing web page. Therefore it is highly vital to have actual message web content on your landing web pages in order to help Google and the other Pay Per Click networks to “review” your touchdown web page appropriately as well as to assign a high quality rating.
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5) Page Navigating.
A touchdown page should be thought about a part of a website. It as a result needs the capacity for the visitor to see the rest of the website. Specific navigation pieces should remain in place to help with achieving a wonderful high quality rating. 2 navigational web links are the outright minimum to have. A connect to the “Homepage” and a connect to the “Privacy Plan” are considered to be necessary. The more links the much better. Consist of a link to a “Sitemap” along with a link to an “Concerning us” page. Here is a cool little method that aided me to attain excellent top quality scores. Add links to relevant items of the product you are aiming to advertise. This type of web links apparently makes the impression that the touchdown web page is really component of a general internet site as well as not simply an “add on”.