When doing PPC marketing the touchdown page plays a significant function in your success. A bad touchdown web page will certainly “kill” also one of the most targeted site visitor as well as he will certainly leave your site. With even more PPC ad networks putting a great deal of emphasis on “Top quality Rating” as well as related pieces it ends up being much more essential to have an excellent transforming touchdown page. Here is a quick list that will certainly help you to review your touchdown web pages and also to make far better ones if required.
1) Phone Call To Activity
Are you telling your site visitors just what to do or do you allow them determine exactly what they should do (more than likely leave your web site using the incorrect exit)? A clear call to action is needed (!) in making an excellent landing web page. The visitor needs to acknowledge right away just what the (landing) page is attempting to sell him/her. Usage extremely clear readable message (exceptionally understandable). Utilize huge common font styles as well as ultimately flavor them up with unique graphics and symbols. Beware refrain over-do it, because you do not desire your sales pitch to be shed in the center of a freakin’ “picture war”.;-RRB-.
2) Match the look of the existing site.
Under no circumstances a touchdown web page ought to be completely different in design compared to the rest of the site. Maintain the same look and also the very same colors. You could play with the navigating bar a little bit and “conceal” below the landing page to decrease the leakage. You desire your site visitors to leave via the (masked) affiliate link. Make certain all links to various other pages of your web site open up a new web browser window so that the landing web page remains open whatsoever times.
3) Location the Sales material over the fold.
It’s very important for your conversion rate to maintain all the important info and also the REGISTER button above the fold of the page. The fold of a website is the point where a visitor would certainly need to scroll down inside the internet browser window to see the staying web content of the landing web page. Touchdown pages need to stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still available. If someone is searching the internet with a 640 x 480 resolution they would certainly not see a forest due to all the trees anyway.
4) Web Content on Landing Pages.
Considering that the implementation of the Top quality Score by Pay Per Click marketing networks many marketers have seen their minimal proposal prices skyrocket, due to the fact that their touchdown pages do not meet the top quality requirements needed nowadays. Particularly Google Adwords calls for that individuals clicking those links have a “quality experience” when striking the landing web page of an advertiser. The “crawlers” of the Pay Per Click networks check the touchdown web pages and also the surrounding pieces of the web site to determine if the requirements of the high quality regulations are met or not. If your landing page is mostly made from a chopped Photoshop picture there is not much that aids to figure out the high quality of your landing web page. As a result it is highly vital to have real text web content on your touchdown pages to help Google and the various other Pay Per Click networks to “check out” your landing page appropriately and to assign a high quality score.
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5) Page Navigation.
A landing web page should be taken into consideration a component of a web site. It consequently needs the ability for the visitor to see the rest of the site. Specific navigating items have to be in location in order to help with achieving a wonderful quality rating. Two navigational links are the absolute minimum to have. A link to the “Homepage” as well as a connect to the “Privacy Plan” are taken into consideration to be crucial. The more web links the better. Include a connect to a “Sitemap” in addition to a connect to an “About us” web page. Here is a cool little method that helped me to attain terrific quality ratings. Include links to related items of the product you are trying to promote. This sort of web links obviously makes the impression that the landing page is really component of a total website and also not simply an “add”.