When doing Pay Per Click advertising the touchdown page plays a substantial duty in your success. A poor touchdown page will “kill” even the most targeted visitor and he will certainly leave your web site. With even more PPC ad networks putting a great deal of emphasis on “High quality Score” and relevant pieces it ends up being much more important to have a fantastic converting landing page. Below is a quick checklist that will aid you to evaluate your landing pages and making better ones if required.
1) Contact Us To Activity
Are you telling your visitors what to do or do you let them decide what they should do (most likely leave your website using the incorrect departure)? A clear contact us to action is required (!) in making a good touchdown page. The visitor needs to recognize immediately just what the (touchdown) page is aiming to sell him/her. Usage very clear readable message (incredibly understandable). Utilize large common fonts as well as at some point seasoning them up with unique graphics and icons. Be careful refrain from doing over-do it, due to the fact that you do not want your sales pitch to be shed in the middle of a freakin’ “picture battle”.;-RRB-.
2) Suit the feel and look of the existing internet site.
Under no situations a touchdown page must be absolutely different in design than the remainder of the internet site. Maintain the very same look and the same shades. You could have fun with the navigation bar a little bit as well as “hide” at the bottom of the landing page to minimize the leakage. You want your visitors to leave via the (masked) affiliate web link. Ensure all links to various other pages of your site open a new internet browser home window so that the landing page stays open at all times.
3) Place the Sales material above the fold.
It’s very important for your conversion price to keep all the vital info as well as the SUBSCRIBE switch over the layer of the web page. The layer of a website is the factor where a visitor would need to scroll down inside the browser home window to see the continuing to be material of the touchdown web page. Touchdown web pages must stick to a 800 x 600 resolution to meet 99% of all display resolutions still available. If someone is browsing the web with a 640 x 480 resolution they would not see a woodland due to all the trees anyhow.
4) Material on Landing Pages.
Considering that the implementation of the Quality Rating by Pay Per Click advertising networks many marketers have seen their minimum quote rates go through the roof, because their touchdown web pages do not satisfy the top quality standards needed nowadays. Specifically Google Adwords calls for that individuals clicking on those web links have a “top quality experience” when striking the landing web page of an advertiser. The “bots” of the Pay Per Click networks scan the touchdown web pages and also the surrounding pieces of the internet site to determine if the demands of the high quality policies are met or not. If your landing web page is generally made from a chopped Photoshop image there is not much that helps to determine the high quality of your touchdown page. Consequently it is highly crucial to have actual message web content on your landing web pages to assist Google and also the various other PPC networks to “review” your landing web page correctly as well as to assign a top quality score.
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5) Web Page Navigating.